Dmitry Dragilev — December 8, 2017 — December 8, 2017 There are five PR specialists for every one journalist. Add in all the non-PR agents sending pitches — like entrepreneurs, marketers, and ecommerce owners — and you can see why journalists are drowning in emails. Most of these emails are basically the same: “You should … Continue reading How to Pitch Journalists and Get a Response: Practical Media Pitch Examples for Ecommerce Brands
By Mandy Pennington November 28th, 2017 It’s a beautiful thing when you find a marketing strategy that people want more of. Every day, we’re shown thousands of advertising messages, most of which we’re blind to. But believe it or not, 43% of people want to see more video content from marketers – a key statistic … Continue reading Practical Tips For Integrating Video Into Your Marketing
George Shipley — November 20, 2017 — November 20, 2017 We need video. And lots of it. It’s something we hear all the time. Video has become such a central way of engaging with audiences, that brands require more and more of it. And for businesses with large product lines, whether its a portfolio of … Continue reading Producing Video En Masse – 4 Practical Tips
Alan Rita — November 6, 2017 Earlier this year, futurist and tech billionaire Elon Musk ruffled the internet when he declared that we should be more worried about artificial intelligence than we are about a North Korean invasion. Even though the idea of an AI-controlled world is somewhat far-fetched for many of us, there’s a … Continue reading 4 Practical Ways to Prepare Your Small Business for an Evolving Fintech Playground
Greetje den Holder — July 7, 2017 Follow @GdenHolder — July 7, 2017 As an entrepreneur, you probably do have a basic understanding of user experience (UX): yes, users must have a good experience; otherwise, they will not buy from you. Entrepreneurs usually also know that this has something to do with their website. Indeed, … Continue reading The Practical Basics of UX for the Interested Entrepreneur
Jessica Collins — February 9, 2017 — February 9, 2017 We have seen emotion at work: occasionally someone cries or yells, and we often pity them but worry about their ability to do their job if they are so emotional. Our advice to them: “Don’t be so sensitive.” Of course, we ourselves are rational and … Continue reading 3 Practical Ways to Help Employees Benefit from Emotions
Sujain Thomas — December 22, 2016 Follow @sujainthomas— December 22, 2016 Small businesses struggle day in and day out with budget cuts, the pressure to break even and manage the company data while staying within the permitted budget. The most common question we get to hear from budding entrepreneurs is “what DBMS should I go … Continue reading Practical Questions All Small Businesses Should Be Asking Before Choosing a Database Management System
Jefri Yonata — November 15, 2016 — November 15, 2016 Instagram has taken off like a rocket since it was acquired by Facebook in 2012. Its artsy and aesthetics characteristics have made it a visual equivalent to its more text-based sibling, Facebook. Not only is it liked by millions of daily users worldwide, but since … Continue reading 3 Practical Tips for Boosting Your Content with Instagram (Including Explainer Videos)
by Nishadha Silva Follow @rumblinglankanOctober 11, 2016 Since there introduction organizational charts were only used to show the reporting structure of a company. Although it’s still there primary use they have evolved to become much more than a visualized hierarchy. Below are few practical ways you can use org charts to visualize important data and … Continue reading 3 Practical Ways to Make Better Use of Organizational Charts
by Anthony AlvesSeptember 21, 2016 Companies can easily underestimate the investment required to meet compliance. Thinking compliance is a one-and-done activity that you can skate by with minimal spend only sets you up for unpleasant surprises later on. Compliance can be a long, drawn-out process, involving everyone including HR, finance, security, and leadership. So it’s … Continue reading Budgeting for a Compliance Audit: A Practical Framework
