The key to a successful generative AI project is for the end user to have a clear expectation for the final output. Richard Wheaton on June 2, 2023 We’ve heard much about how generative AI is set to change digital marketing over the last few months. As consultants, we work with brands to harness technology … Continue reading The pitfalls and practical realities of using generative AI in your analytics workflow
Tag Archives: Practical
A practical guide to building a marketing technology stack
Whether you’re starting from scratch or expanding your stack, this guide can help you simplify the martech selection process. Greg Krehbiel on May 11, 2023 Building a marketing technology stack can seem daunting, but it doesn’t have to be. In this article, I will simplify the process and give you a practical approach to building … Continue reading A practical guide to building a marketing technology stack
How to choose the right martech partner: 6 practical tips
Selecting a partner that aligns with your needs and goals is critical to producing successful martech projects. Gene De Libero on March 20, 2023 Having been around the horn as a martech vendor customer, seller, partner and employee, I know how vendor-partner relationships work. At a high level, martech partner programs are created to help … Continue reading How to choose the right martech partner: 6 practical tips
3 Practical Ways To Market To Moms During a Recession
3 Practical Ways To Market To Moms During a Recession by Maria Bailey , Columnist, August 8, 2022 Regardless of the term you use to describe today’s economy, we can all agree that as the household manger, moms are being challenged to stretch their family’s dollar. A trip to the grocery store requires a new … Continue reading 3 Practical Ways To Market To Moms During a Recession
10 Practical Ways to Maximize Your After-Work Time
10 Practical Ways to Maximize Your After-Work Time Calendar / 01 Jul 2022 After? ?work, you probably want a relaxing, stress-free night. And that makes sense. Planning activities like reading or meditating can help relieve stress when things get tough at work. In addition, you can use this time to expand your knowledge or develop your … Continue reading 10 Practical Ways to Maximize Your After-Work Time
Blogging For Business: 7 Practical Resources and Ideas to Help You Get Started
Heather Cooper January 13, 2022 At this point and time, blogging has been around for nearly 20 years – since 1994 to be exact. While at first it was primarily something that people did to share their creative writing publicly, it has since grown to be a powerful marketing tool for businesses of all shapes … Continue reading Blogging For Business: 7 Practical Resources and Ideas to Help You Get Started
PrestaShop SEO: 12 Practical Ways to Improve Your Store’s Ranking In 2022
Meshur Ahir November 16, 2021 Are you running your store without optimizing it for search engines? If yes, then you’re not alone. A lot of them are. It is true that many people don’t perform SEO activities for their PrestaShop store and then later, they fail to meet their objectives. PrestaShop is a highly popular … Continue reading PrestaShop SEO: 12 Practical Ways to Improve Your Store’s Ranking In 2022
9 Practical Growth Hacks for Entrepreneurs Seeking to Gain Traction
Dariya Lopukhina October 30, 2021 picjumbo_com / Pixabay Maintaining growth is important at every stage, but particularly when entrepreneurs are first branching into their new venture. We look at 9 methods you can act on to encourage growth in your business. 1. Identify Market Need It seems simple, but too often entrepreneurs become bogged down … Continue reading 9 Practical Growth Hacks for Entrepreneurs Seeking to Gain Traction
Neuroscience in Marketing: Practical Tips
Lyudmila Kovalenko October 5, 2021 Our thoughts, feelings and actions are simply the results of neural activity in the brain. Marketers widely use insights from neurobiology to guess consumers’ desires. Thanks to neurobiology, it is possible to predict consumers behaviour and even manipulate their decisions. Neuromarketing used to be considered an unconventional approach, but in … Continue reading Neuroscience in Marketing: Practical Tips
4 Practical Coaching Methods to Improve Your Call Center QA
Laura Krajewski June 7, 2021 About a month ago, my shoe order got lost in transit. Naturally, I called customer service to track it down. I sat on hold for 45 minutes, only to be told, “sorry, I can’t help you — our system says your order was delivered.” Another time, I spent a good … Continue reading 4 Practical Coaching Methods to Improve Your Call Center QA
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