The fundraising broke records, but no one was minding the ROI. Constantine von Hoffman on September 12, 2022 A recent story from the world of politics is a great illustration of the need for martech expertise. Although this is about one party, I’m going to refer to them as Party Y because the lesson is … Continue reading When politics ignores marketing: A cautionary tale
Tag Archives: politics
Brands Get Pulled Into Politics
Brands Get Pulled Into Politics by Aaron Paquette , Columnist, May 12, 2022 Last week’s leak of the Supreme Court decision overturning Roe v. Wade sent shock waves across the country, creating profound ramifications for consumers and businesses alike. Suddenly, staying neutral in the “culture wars” is no longer an option for brands increasingly called … Continue reading Brands Get Pulled Into Politics
5 insights about cryptocurrency to help you understand the power, politics, and personalities
By Next Big Idea Club April 06, 2022 Laura Shin is a crypto journalist, host of the Unchained podcast, and former senior editor at Forbes. Below, she shares five key insights from her new book, The Cryptopians: Idealism, Greed, Lies, and the Making of the First Big Cryptocurrency Craze. Listen to the audio version—read by Laura herself—in … Continue reading 5 insights about cryptocurrency to help you understand the power, politics, and personalities
The Business Case for Making Politics a Part of Your Social Impact Strategy
Jacqueline McGraw March 29, 2021 Gone are the days when companies could steer clear of politics. Employees and customers alike expect the brands they love to take a stand on social and political issues that are important to them. In recent years, tech leaders have begun reimagining their social impact strategies and leveraging their products … Continue reading The Business Case for Making Politics a Part of Your Social Impact Strategy
The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store
The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store by Ray Schultz , Columnist, December 29, 2020 National brands trying to segment their email lists might look again at one of those tried-and-true variables from direct mail: geography. A new study by Esquire Advertising found that in-store shopping surged in some states … Continue reading The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store
This is How Great Leaders Deal with Office Politics
Paul Keijzer — September 3, 2019 Follow @Paul_Keijzer — September 3, 2019 Politics occur on every level of human existence. Any time there are two or more people in a space together, in any context, politics can and do exist. Similarly, politics are bound to occur in every workplace – because humans are naturally political. … Continue reading This is How Great Leaders Deal with Office Politics
Taking a page from politics: Local campaigns at scale
A national campaign director shares some lessons learned on how to uncover insights about your audience while also striking the right balance of personalization with practicality. Gary Ellis on March 27, 2019 Over the past two decades, the race for audiences propelled a shift away from local. Mainstream national news trumped local, national chain stores … Continue reading Taking a page from politics: Local campaigns at scale
Conquering the Politics of Resume Writing
Amanda Clark — March 2, 2017 Follow @GrammarChicInc— March 2, 2017 In an ideal world, there would be no bias or discrimination when it comes to reviewing resumes or hiring candidates. However, we live in an imperfect world, and try as they might, recruiters and hiring managers may still have inadvertent or subconscious biases. The … Continue reading Conquering the Politics of Resume Writing
3 Things No One Talks About at Work: Religion, Politics, and Attribution
by Katherine Berry February 9, 2016 Follow @AllocadiaFebruary 9, 2016 Most likely you spend most of your waking hours working. If you’re really lucky, your co-workers are close confidants who you talk about everything with, except religion, politics – and if you’re a marketer – attribution. While marketing attribution as a concept is fairly straight-forward, … Continue reading 3 Things No One Talks About at Work: Religion, Politics, and Attribution
6 Simple Steps To Help You Conquer Office Politics
by Irene McConnell January 19, 2016January 19, 2016 Of all the workplace myths out there, “I just want to do a good job and office politics get in the way” is one of the most prevalent – and the most wrong. There’s also a widely held misconception that those who ‘do’ office politics well are … Continue reading 6 Simple Steps To Help You Conquer Office Politics
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