A national campaign director shares some lessons learned on how to uncover insights about your audience while also striking the right balance of personalization with practicality. Gary Ellis on March 27, 2019 Over the past two decades, the race for audiences propelled a shift away from local. Mainstream national news trumped local, national chain stores … Continue reading Taking a page from politics: Local campaigns at scale
Tag Archives: politics
Conquering the Politics of Resume Writing
Amanda Clark — March 2, 2017 Follow @GrammarChicInc— March 2, 2017 In an ideal world, there would be no bias or discrimination when it comes to reviewing resumes or hiring candidates. However, we live in an imperfect world, and try as they might, recruiters and hiring managers may still have inadvertent or subconscious biases. The … Continue reading Conquering the Politics of Resume Writing
3 Things No One Talks About at Work: Religion, Politics, and Attribution
by Katherine Berry February 9, 2016 Follow @AllocadiaFebruary 9, 2016 Most likely you spend most of your waking hours working. If you’re really lucky, your co-workers are close confidants who you talk about everything with, except religion, politics – and if you’re a marketer – attribution. While marketing attribution as a concept is fairly straight-forward, … Continue reading 3 Things No One Talks About at Work: Religion, Politics, and Attribution
6 Simple Steps To Help You Conquer Office Politics
by Irene McConnell January 19, 2016January 19, 2016 Of all the workplace myths out there, “I just want to do a good job and office politics get in the way” is one of the most prevalent – and the most wrong. There’s also a widely held misconception that those who ‘do’ office politics well are … Continue reading 6 Simple Steps To Help You Conquer Office Politics
How to Navigate Corporate Office Politics: A Consultant’s Perspective
by Arik Hanson November 26, 2015November 26, 2015 I want to preface this post by saying, I sucked at office politics when I was on the client side. Worse yet, I had absolutely no interest in it. I didn’t want the corner office. I didn’t necessarily want more responsibility (read: a bigger team). I just … Continue reading How to Navigate Corporate Office Politics: A Consultant’s Perspective
How Email Marketing Shaped Modern Politics
Amir JirbandeyMay 10, 2015 There is no denying that email is now used everywhere. Emails from your distant friends abroad, promotions from your favourite stores, your monthly bank statements to your fridge sending you an email telling you to buy milk on on your way home. So it will come as no surprise that email … Continue reading How Email Marketing Shaped Modern Politics
Politics and Social Media Marketing
In the last U.S. presidential election, Barrack Obama proved how powerful Social Media can be in politics. Social Media sites have grown to have larger audiences than the mainstream television networks. Facebook has over 600,000,000 users worldwide, Twitter has more than 180,000,000 and LinkedIn has over 140,000,000 users and boasts the largest network of affluent … Continue reading Politics and Social Media Marketing
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