Amity Kapadia — April 26, 2018 Follow @amitykapadia — April 26, 2018 When most people think of a social media influencer platform, they assume it involves finding bloggers with massive followings and buying social endorsements from big celebrities. Research shows, however, that it’s more effective to build relationships with the right micro-influencers and invest in … Continue reading Searching For A Social Media Influencer Platform: The Mini Playbook
How do you grow your app’s user base? Contributor Stefan Benndorf says app publishers need to take a page from Uber’s marketing strategy. Stefan Benndorf on August 24, 2017 In the early days of Uber, and even still today, there was criticism about the seemingly obscene valuation of the company. But you know what? … Continue reading 5 steps to grow your app user base, lifted from the Uber playbook
By Steve Eastlack July 7th, 2017 Are you looking for help when it comes to managing your brand’s social media presence? Perhaps you’ve been given this responsibility while also having to take care of your primary job? If you work for a smaller company with no dedicated social media manager, that’s often the case. … Continue reading The Social Media Playbook For Small Business
By Steve Eastlack March 14th, 2017 Who knew the movie Prometheus would teach us such a valuable lesson in content marketing but Michael Fassbender’s character was onto something when he said, “Big things have small beginnings.” I’d like to expand upon this just a bit. All big ideas have small beginnings, but then transform into … Continue reading A Guide To Creating A Winning Content Marketing Playbook
Julia Borgini — March 3, 2017 Follow @spacebarpress— March 3, 2017 Previously I explained the benefits to a Tech Marketing Playbook and the signs you need a TMP for your tech products or services. Today I’m going to review what a TMP is and then give you an outline to create one yourself. Recap: What … Continue reading How to Build & Arrange Your Tech Marketing Playbook
It’s time to start thinking about your email marketing strategy for 2017! To help you plan ahead, columnist Jason Warnock takes a look at when three leading retail brands executed their holiday-themed email campaigns. Jason Warnock on December 9, 2016 Holidays can be a cash cow for retailers. But converting holiday enthusiasm into traffic … Continue reading When to launch holiday-themed email campaigns: A playbook for marketers
Bob Apollo — December 6, 2016 Follow @bobapollo— December 6, 2016 If my recent experience is anything to go by, sales playbooks have overtaken sales analytics as 2017’s “must do” sales performance improvement initiative. It’s not hard to see why. CEOs and sales leaders are frustrated that – despite all their investments in CRM and … Continue reading 10 Critical Components of Any B2B Sales Playbook
Julie Chomiak — October 29, 2016 — October 29, 2016 With over 500 million monthly active users, Instagram has secured its place in the social media world. It is a platform for individuals and brands to post and engage with their audiences. Beyond its inherent aesthetic value, Instagram has proven to be a powerful marketing … Continue reading 3 Reasons To Add Instagram To Your Marketing Playbook [Infographic]
by Gene Ku Follow @GeneKuOctober 3, 2016 The UpTake: Why do CEOs like Mark Zuckerbeg and Arianna Huffington insist on personally vetting every new hire? If the head coach doesn’t have a hand in picking the players, then it’s practically impossible build an all-star team. In January 1997, former New England Patriots head coach Bill … Continue reading One CEO’s Playbook for Successful Recruitment
Columnist Mike Sands says if you’re not connecting with your customers, it might be time to take a page from email marketing, which has high performance metrics thanks to meaningful interactions with consumers. Mike Sands on June 1, 2016 I don’t know a marketer today who doesn’t marvel at the pace the industry is … Continue reading Ads not performing? Strategies to steal from the email marketing playbook
