Columnist Thomas Stern discusses five essential components of local optimization that increase online exposure and drive offline traffic to brick-and-mortar stores. Thomas Stern on March 3, 2016 As device connectivity expands and mobile integration becomes more prevalent, local SEO is gaining importance for brands seeking to obtain digital visibility and acquire customers. Millions of … Continue reading The Local SEO Playbook To Increased Visibility And Customer Acquisition
Tim MatthewsOctober 19, 2015 You have released product and are selling it. You want to scale the sales team to really start taking off. How do you make sure all the new guys know how to sell your product. The answer is a sales playbook. A cookie-cutter approach to selling that will work every time. … Continue reading Startup Marketing Essentials: #10 Creating a Sales Playbook
Sales and marketing don’t have to be at odds with one another. Columnist Steve Olenski discusses what marketing teams can learn from sales to benefit the whole organization. Steve Olenski on August 31, 2015 In many organizations, the line between sales and marketing staff is solidly drawn. Marketing teams take care of getting the word … Continue reading 4 Ways Marketers Can Rip A Page From The Sales Playbook To Be More Effective
Fewer than 30% of questions to brands on Twitter were answered in Q2 of 2015. Twitter’s new guide will help businesses do better and cut their customer service costs. Martin Beck on August 6, 2015 Complaining about poor service on social media might be the new national pastime. But most brands are still doing a … Continue reading Twitter 122-Page Customer Service Playbook For Brands
Business.comFebruary 26, 2015 If you are only concerned with the number of followers your business has on social media, then you’re playing the wrong game. It’s time to toss out that social media marketing playbook and re-strategize. The Rules of the Game The online world is consistently redesigning itself to serve up its users with … Continue reading The Numbers Game: Social Media Marketing Playbook
Pragati BidkarJanuary 18, 2015 Is blogging a silver bullet or bitter pill? It is neither, in my opinion. Blogging can reap multiple benefits but it is certainly not a panacea. Having fantastic expectations from your blog is a sure formula for failure. If you are reading this, you are either a blogger or are very … Continue reading Blogging Success Playbook for 2015
With the rise of social media as a leading communication channel, it is tempting to dismiss email marketing as an antiquated communication tool and focus communication efforts elsewhere. Here are five reasons why this is a bad idea: 1. Email is More Personal If social media is the reception hall of online communication, email is … Continue reading 5 Reasons Email Marketing Should Be Part of Your Marketing Playbook
Every once in a while YouTube likes to sprinkle a little magic over creators and marketers and lead them, gently down the right road when it comes to marketing their product or service on the biggest video site in the world. YouTube’s Creator’s Playbook and Advertiser’s Playbook have offered invaluable tips on promotion, as well … Continue reading YouTube Creator Playbook for Brands: What it Takes to Get it Right
