ZOG DigitalOctober 7, 2015 Google recently introduced Customer Match, a new tool that gives advertisers a better way to capitalize on a consumer’s intent-rich moments by tapping into historical search data. Customer Match will allow marketers to upload lists of emails and match them to signed-in Google users on Gmail, Search and YouTube. It will … Continue reading Customer Match Enables Email Data for Google Platforms
George AchilliasOctober 5, 2015 The digital and physical worlds – and their supporting industries – differ widely. When it comes to production and transport, for instance, costs and speeds vary greatly. Digital is immediately more scalable and offers greater potential to abstract and simulate. The technology of digital also allows for more personal experiences for … Continue reading Digitalization is All About Creating Platforms
Hillary Bassett RossOctober 2, 2015 As digital teams, we sit at our weekly meetings discussing KPIs and metrics to measure how well our programs are going. Is this the right artwork? How well did that one compare to last year’s? What is our conversion rate? Where are we seeing the visitor abandon? We have to … Continue reading 6 Ways to Make Your Digital Platforms More Human
As publishers face the challenges of a cross-device world, they need to embrace emerging technologies and remember to look toward actual human teams for solutions, says columnist Hagai Tal. Hagai Tal on September 18, 2015 Today’s technology landscape is constantly shifting, as new devices are created to answer modern consumer needs and infrastructures are created … Continue reading Where To Focus With So Many Available Platforms
Jodie CookSeptember 15, 2015 Pretty much whichever way you look at it, Facebook is still the mother of all social media platforms. Sure, its growth has slowed and, yes, it might not be the network of choice for the teenagers of today, but it doesn’t matter. The people with money (everyone from millennials up to … Continue reading Facebook: Still the Mother of Social Media Platforms and They’re Making You Pay For It
Blake HarrisAugust 5, 2015 (August 06, 2015), we talked about a recent report that named Adobe the current leader of digital marketing platforms. But, even though Adobe was at the top of the list, the report also listed six competitors with a strong position in this space (and who, together, a counted for 75% of … Continue reading Digital Marketing Platforms (A Comparison)
Nikhil SharmaJuly 25, 2015 Most of this generation’s time is spent on technology. More specifically, using that technology to gain access to social media platforms. The networks are constantly updating and changing which prompts so many young people to constantly check and update their profiles. This year alone, there are an estimated 179 million millennial … Continue reading 6 Social Media Platforms To Capture Millennial Attention (In Order!)
Suzanne HoenigJuly 15, 2015 Which colors of the rainbow are the best? Based on what?The best at what?Blue’s a good light for coming out of TVs screens late at night. And for country songs about eyes and the Montana skies.Red’s a good light for districts of ill-repute. Also, sunsets, roses, and clown noses.Green is best … Continue reading Which Social Media Platforms Are the Best?
Loren BakerJuly 10, 2015 A lot of folks don’t know this but before getting into SEO and blogging, I was a digital media buyer. In fact, I had the chance to convince Yahoo to place banners for clients above search results in the late 90’s and then was one of the first advertisers to try … Continue reading 5 Retargeting Ad Platforms You Need To Explore Today
Nishadha SilvaJune 28, 2015 One of the biggest hurdles for the aspiring entrepreneur is establishing a solid and unique web presence. We all know the importance of having a business website. Without one, you’re missing out on the 85% of consumers who turn to the web as their primary method for finding local businesses. But … Continue reading Web Publishing Platforms That Can Deliver Beyond Bland, Generic Designs
