How can you make account-based marketing suit your particular needs? Columnist Thomas Koletas outlines five ways to deliver the best possible results. Thomas Koletas on May 5, 2015 Account-based marketing — the practice of marketing to an individual or prospect as an audience of one — is gaining efficacy with the latest wave of targeted advertising because … Continue reading 5 Ways To Master “Marketing-As-A-Service” Platforms For Account-Based Marketing
Victoria HeckstallMarch 17, 2015 When it comes to business, the Internet has offered businesses the ability to reach more customers. There are dozens of programs available to allow you to conduct business online. However, some of the best programs are actually open source. Open source offers many benefits for small businesses, especially their ability to … Continue reading Top 5 eCommerce Platforms for 2015
WishpondMarch 5, 2015 In the year 2015, 66% of marketers agree that social media marketing is core to their business. And, nearly double the number of marketers categorize social as a primary revenue source compared to 2014. With these types of statistics I don’t need to explain any further the importance of social media in … Continue reading 5 Ways To Use The Biggest Social Media Platforms In A Way You’d Never Expect
Jamie TeasdaleFebruary 8, 2015 Many small business owners, especially those just getting started with social media management, envision the process as simply posting fun stuff to Facebook and Twitter. Although this works well for your personal accounts, managing social media for a business requires an entirely different process. One of the first things social media … Continue reading Social Media Management: Managing Your Social Media Platforms Beyond Publication
Christopher Jan Benitez December 16, 2014 When starting out with your online business, conventional wisdom will advise you to set up a Google AdSense account so you can monetize your site or blog. This ad platform will allow you to feature ad blocks at specific parts on the pages of your site. Once your visitors … Continue reading Use Alternative Contextual Advertising Platforms to Supplement Your AdSense
Marketing Land on November 18, 2014 Our sister site Digital Marketing Depot recently released a new Market Intelligence Report, “Enterprise Call Analytics Platforms 2014.“ Smartphone ubiquity has changed the way consumers communicate with brands. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use … Continue reading Call Analytics Platforms- New Market Intelligence Report
By Elena Nicosia, Published November 12, 2014 With Halloween over and the winter holidays approaching, the shopping rush will soon begin. This year, mobile devices look to be the preferred platform for consumer purchases, letting people shop from anywhere, not just the mall. Depending on how much you’ve invested in mobile marketing, this might sound … Continue reading 5 Ways to Improve Your Mobile Marketing Platforms
By Asad Haroon, Published October 8, 2014 In a recent article for Ad Age, Ruth Stephens offered her “top seven” list of b-to-b marketing channels. Topping the list was website lead generation. Stephens reviews the basic ways in which businesses typically use their websites for inbound lead gen, from offering a white paper or other … Continue reading Ramping Up the Top B-to-B Marketing Platforms – How to Improve Lead Gen, Referrals, Content and More
Lots of businesses are now seeing the power of international geo-targeting for their offerings, creating sub folders and designing landing pages for each market. Apple.com do a great job of this with a huge list of targeted subfolders, all created to market to that specific country. brazil dubbed social media capital of the universeThough companies … Continue reading Guide to social media platforms for international campaigns
I’ve been giving complimentary website reviews and recommendations to individuals, small businesses, and other organizations. And as is so often the case, I have learned a lot from these reviews and the related conversations I’ve had with their owners. Although I primarily use the WordPress content management system as a website builder, I don’t necessarily think that’s … Continue reading Website Builder Platforms: Best Options for Small Businesses
