by Ronald Dod April 22, 2016 Follow @Visiture_SearchApril 22, 2016 Switching websites to a different platform can be a very scary proposition. At Visiture, I can’t tell you how many companies that I have seen switch websites and then see a gigantic decrease in traffic afterwards. Obviously, you want to avoid this at all costs … Continue reading SEO Pitfalls When Switching Platforms
by Laura Cole April 19, 2016April 19, 2016 Less than a decade ago, practices such as blogging and social media were considered as entirely separate entities. While blogging was seen as a serious, long-form channel through which to target traffic, for example, social media was a short-form and spontaneous platform that drove interaction with younger … Continue reading How To Integrate Social And Blogging Platforms In 3 Simple Steps
by Sheryl Jefferson February 3, 2016 Follow @ThatLTMLadyFebruary 3, 2016 There is currently a plethora of social media platforms currently out these, it’s mind-blowing! From networking, to hooking a spouse, writing blogs to comparing businesses, the list is exhaustive! I have worked with several small businesses and start-ups who want to step into the social … Continue reading 6 Social Media Platforms Your Business Should Be Using
by Sarah Matista January 24, 2016 Follow @sarahmatistaJanuary 24, 2016 We’ve seen plenty of articles throughout January with social media trends to look out for in 2016. The experts we’ve read and written about are not the only ones, of course, who have noted these trends; those in charge at your favorite social media platforms … Continue reading Pay Attention To These Features from Your Favorite Social Platforms in 2016 [Infographic]
by Helen Stark December 27, 2015 Follow @helenstark127December 27, 2015 There’s no secret that online store is one of the best ways for boosting sales and getting more customers. And no secret at all that not every e-commerce website gains popularity and brings its owner sales and traffic. There is many reasons for this and … Continue reading What CMS Platforms Can Make Your E-commerce Website Shine?
The iOS and Android helper alerts you when tracking thresholds you’ve set in those platforms are reached. Barry Levine on November 20, 2015 Marketers have so many tools tracking so much data, it’s a wonder they have time to get any work done. To help with this never-ending challenge, Boston-based Databox released this week its … Continue reading Databox Launches Free App To Watch Over Your Marketing Platforms
A Demand Side Platform is quite complex, blurring the lines with ad servers, data management platforms and other ad technologies. Columnist Alistair Dent focuses on explaining its traditional role, as a buying platform for programmatic display. Alistair Dent on October 30, 2015 The programmatic display space is full of technological acronyms these days. In this … Continue reading What CMOs Need To Know About Demand Side Platforms (DSPs)
ZOG DigitalOctober 7, 2015 Google recently introduced Customer Match, a new tool that gives advertisers a better way to capitalize on a consumer’s intent-rich moments by tapping into historical search data. Customer Match will allow marketers to upload lists of emails and match them to signed-in Google users on Gmail, Search and YouTube. It will … Continue reading Customer Match Enables Email Data for Google Platforms
George AchilliasOctober 5, 2015 The digital and physical worlds – and their supporting industries – differ widely. When it comes to production and transport, for instance, costs and speeds vary greatly. Digital is immediately more scalable and offers greater potential to abstract and simulate. The technology of digital also allows for more personal experiences for … Continue reading Digitalization is All About Creating Platforms
Hillary Bassett RossOctober 2, 2015 As digital teams, we sit at our weekly meetings discussing KPIs and metrics to measure how well our programs are going. Is this the right artwork? How well did that one compare to last year’s? What is our conversion rate? Where are we seeing the visitor abandon? We have to … Continue reading 6 Ways to Make Your Digital Platforms More Human
