Tag Archives: Platform

Salesforce updates Einstein 1 Platform with unified business data

Salesforce

Data Cloud Vector Database will bring together all business data, including unstructured data from emails and PDFs, to improve AI experience. Chris Wood on December 14, 2023 Today, Salesforce announced significant updates to its Einstein 1 Platform that will unify business data to help inform AI prompts for those who use the Einstein Copilot AI … Continue reading Salesforce updates Einstein 1 Platform with unified business data →

Acquia acquires tech platform to expand DXP capabilities

Mergers and Acquisitions

The new technology will let users automate content accessibility issues, brand compliance and user privacy compliance. Constantine von Hoffman on November 14, 2023 Acquia kicked off the annual Engage conference by announcing a major acquisition and expansion of the company’s digital experience platform (DXP) based on the purchase. The Boston-based company is purchasing the website … Continue reading Acquia acquires tech platform to expand DXP capabilities →

Patreon overhauls its platform with free content and more creator control

Content Optimization

Patreon overhauls its platform with free content and more creator control The company also launched a redesigned app and chat rooms for communities. Will Shanklin   Updated Wed, Oct 4, 2023 Patreon Patreon announced a rebranding of its platform through a series of updates on Wednesday. New features give creators more personalization and control while … Continue reading Patreon overhauls its platform with free content and more creator control →

The Woman Behind Merkle’s GenCX AI Platform

Women In Leadership

The Woman Behind Merkle’s GenCX AI Platform by Laurie Sullivan , Staff Writer @lauriesullivan, September 5, 2023 Shirli Zelcer, head of data and analytics at Merkle, and the team began building GenCX, a custom set of capabilities driven by artificial intelligence (AI), earlier this year. The foundation brings together different types of data to build what she … Continue reading The Woman Behind Merkle’s GenCX AI Platform →

New Platform Offers Podcast Advertising Order Management

Podcasts Marketing

New Platform Offers Podcast Advertising Order Management by Karlene Lukovitz  @KLmarketdaily, August 25, 2023 Ad-tech startup LiveRead.io has launched an advertising order-management platform for podcasts.  The LiveRead platform, for use by agencies, brands, networks and creators, integrates various processes into a centralized database to simplify video and audio podcast advertising management and allow all relevant … Continue reading New Platform Offers Podcast Advertising Order Management →

Instreamatic Intros Contextual CTV Ads Platform For Audio

CTV Advertisement

Instreamatic Intros Contextual CTV Ads Platform For Audio by Karlene Lukovitz  @KLmarketdaily, August 11, 2023 Instreamatic, which offers AI-powered voice and audio marketing solutions, is launching a Contextual CTV Ads platform. The platform combines the company’s audio marketing technology and generative voice AI to allow brands to take audio from a single ad and automatically … Continue reading Instreamatic Intros Contextual CTV Ads Platform For Audio →

How to decide if you need a marketing attribution and performance management platform

Marketing Attribution

Implementing an MAPM platform has implications for every aspect of your marketing operations and business. Here’s how to know if you need one. Pamela Parker on August 3, 2023  A marketing attribution and performance management (MAPM) platform employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line … Continue reading How to decide if you need a marketing attribution and performance management platform →

Does your organization need a marketing work management platform?

Work Management Apps

Marketing work management tools, also called project management tools, have become very popular since the move to work-from-home, but don’t jump into the purchase process blindly. Pamela Parker on July 26, 2023 Deciding whether your company needs an enterprise marketing work management platform calls for the same evaluative steps involved in any software adoption, including … Continue reading Does your organization need a marketing work management platform? →

How this company is giving Black creators an all-in-one platform for their content

Startups Promises

  By Natasha Ishak July 01, 2023 In the online world of social media, where virality is currency—literally, in many instances—Black content creators who start big trends rarely get a payday. Whether it’s starting dance crazes that get coopted by white TikTokkers, who then bag big endorsements, or setting fashion trends online that end up … Continue reading How this company is giving Black creators an all-in-one platform for their content →

Random Posts on