Let’s dive into the main capabilities and leading benefits of identity resolution platforms. Pamela Parker on April 5, 2023 An identity resolution platform is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Identity resolution platforms enable … Continue reading What is an identity resolution platform?
The groups said Walmart’s Universe of Play was an advergame and asked CARU to review it. The retailer said CARU OK’d it before launch. Constantine von Hoffman on April 4, 2023 Walmart has pulled its Universe of Play experience from global gaming platform Roblox after consumer groups complained about it to the Children’s Advertising Review … Continue reading Walmart pulls Universe of Play off Roblox platform after consumer groups’ complaint
Email creation and collaboration platform Stensul is strategically expanding its offering across other assets. Kim Davis on March 23, 2023 Stensul, the platform that promotes rapid and collaborative creation of emails, has announced that it will now support similar processes for landing pages. The Stensul Landing Page Builder is now available within the Stensul Creation … Continue reading Email creation platform Stensul expands its offering to landing pages
Reddit Continues To Update Ad Platform by Laurie Sullivan , Staff Writer @lauriesullivan, March 23, 2023 Reddit on Thursday made it easier to set up and run advertising campaigns across its platform as the company continues to grow its global ad business. Updates to Reddit Ads Manager are intended to make set-up and management easier. The … Continue reading Reddit Continues To Update Ad Platform
While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in. Pamela Parker on February 22, 2023 While many organizations are excited about digital experience platforms and the power they have to transform content management, understanding your current processes, knowing … Continue reading Does your marketing team need a digital experience platform (DXP)?
Yahoo Lays Off 20% Of Workforce, Shuts Down Native Ad Platform Gemini by Laurie Sullivan @lauriesullivan, February 9, 2023 Yahoo is not getting out of the ad-tech business, but it is laying off more than 20% of its workforce. The move is part of a major restructuring of its ad-tech unit.The cuts will impact more … Continue reading Yahoo Lays Off 20% Of Workforce, Shuts Down Native Ad Platform Gemini
Organizations should assess business needs, staff capabilities and financial resources when considering whether to adopt this new technology. Pamela Parker on February 1, 2023 Conversion optimization platforms (COPs) enable marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Deciding whether your company … Continue reading Does your company need a conversion optimization platform?
Here’s why marketers are using this new technology to improve experience and boost ROI. Pamela Parker on January 31, 2023 Over the last several years, digital marketers have been focused on delivering a customer experience (CX) that differentiates them from the competition. Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and … Continue reading What is a conversion optimization platform?
You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs. Pamela Parker on January 20, 2023 When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, the demo can be the best way to really … Continue reading 20 questions to ask customer data platform vendors during the demo
How to Measure ROI of PIM Platform Implementation Dietmar Rietsch / 27 Dec 2022 A survey conducted by the National Retail Federation found that eCommerce product returns accounted for about 8 percent of all sales by respondents. With that figure amounting to about $ 260 billion in lost sales in the United States alone that year, … Continue reading How to Measure ROI of PIM Platform Implementation
