Tag Archives: Platform

Does your organization need an identity resolution platform?

Identity Platforms

While identity management platforms can help marketers, ask these important questions first before starting the buying process. Pamela Parker on April 10, 2023 An identity resolution platform can be a key tool for marketers to understand who their customers are and how to comply with the many different consumer privacy regulations. Deciding If your company … Continue reading Does your organization need an identity resolution platform? →

What is an identity resolution platform?

Identity Platforms

Let’s dive into the main capabilities and leading benefits of identity resolution platforms. Pamela Parker on April 5, 2023 An identity resolution platform is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Identity resolution platforms enable … Continue reading What is an identity resolution platform? →

Walmart pulls Universe of Play off Roblox platform after consumer groups’ complaint

Walmart

The groups said Walmart’s Universe of Play was an advergame and asked CARU to review it. The retailer said CARU OK’d it before launch. Constantine von Hoffman on April 4, 2023 Walmart has pulled its Universe of Play experience from global gaming platform Roblox after consumer groups complained about it to the Children’s Advertising Review … Continue reading Walmart pulls Universe of Play off Roblox platform after consumer groups’ complaint →

Email creation platform Stensul expands its offering to landing pages

Email Marketing Platforms

Email creation and collaboration platform Stensul is strategically expanding its offering across other assets. Kim Davis on March 23, 2023 Stensul, the platform that promotes rapid and collaborative creation of emails, has announced that it will now support similar processes for landing pages. The Stensul Landing Page Builder is now available within the Stensul Creation … Continue reading Email creation platform Stensul expands its offering to landing pages →

Does your marketing team need a digital experience platform (DXP)?

Marketing Segmentation

While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in. Pamela Parker on February 22, 2023 While many organizations are excited about digital experience platforms and the power they have to transform content management, understanding your current processes, knowing … Continue reading Does your marketing team need a digital experience platform (DXP)? →

Does your company need a conversion optimization platform?

Conversion Optimization

Organizations should assess business needs, staff capabilities and financial resources when considering whether to adopt this new technology. Pamela Parker on February 1, 2023 Conversion optimization platforms (COPs) enable marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience.   Deciding whether your company … Continue reading Does your company need a conversion optimization platform? →

What is a conversion optimization platform?

Conversion Optimization

Here’s why marketers are using this new technology to improve experience and boost ROI. Pamela Parker on January 31, 2023  Over the last several years, digital marketers have been focused on delivering a customer experience (CX) that differentiates them from the competition. Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and … Continue reading What is a conversion optimization platform? →

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