Brian HonigmanSeptember 22, 2015 Social media marketing is a tough discipline to master because it makes two demands of marketers that seem to contradict each other. On the one hand, the data-driven nature of social lends itself to a bottom line-oriented mode of thinking. In addition, consistency is likely the most important factor when it … Continue reading Balancing Planning With Spontaneity on Social Media
Alan HartSeptember 7, 2015 How technology reduces the “art” element in successful FP&A activities This morning I received an e-mail from Proformative.com inviting me to a webinar titled “The Art (and some Science) of Great FP&A”. I am glad to see a resurgence of such an important facet in any company’s finance department and the … Continue reading Financial Planning & Analysis & Art or Science?
Pam McBrideAugust 25, 2015 Seasonal campaigns are a favorite among retail marketers. Adjusting budgets, messages, and promotions for the summer months or the winter holidays can often result in big spikes in sales. However, it isn’t enough to run a yearlong campaign that fluctuates with the seasons: marketers need to understand how their audience engages … Continue reading How to Leverage Social Intelligence for Seasonal Campaign Planning
Darleen DeRosaAugust 11, 2015 When it comes to identifying and developing future leaders, ignorance can be costly. Without a robust succession management plan, your company will spend more money recruiting and potentially replacing leaders who turn out to be the wrong fit. Unfortunately, many companies struggle to get a handle on succession management as they … Continue reading Avoiding The Enormous Costs Of Poor Succession Planning
Columnist Jose Cebrian envisions a future in which email is truly relevant and acts on the data at the time of open — but to get to that point, you must jump the hurdles along the way. Jose Cebrian on August 3, 2015 The future of email will be live content. First-party data will be … Continue reading Planning Email For When It’s Seen, Not When It’s Sent
Stuart HarmanJuly 27, 2015 Integrated Business Planning (IBP) is a management process, which enables effective decision-making and control over the entire organisation. Whilst IBP sits at the heart of many organisations across the globe, until recently it has been a fairly unknown entity in the SME market, but now it is fast becoming the management … Continue reading Why Integrated Business Planning is the Next Big Thing for SMEs
Jamie TeasdaleMay 18, 2015 Image courtesy of cooldesign at FreeDigitalPhotos.net Have you decided it’s the right time for your business to join the many businesses already using email marketing? If so, you are making a wise decision. For one thing, email is still one of the most effective means of communicating with your audience and … Continue reading 4 Things to Consider In Your Email Marketing Planning
Kobe Ben ItamarMay 9, 2015 Events provide a wonderful opportunity for you to build relationships with your target audience and generate goodwill and leads. The common consumer is constantly being bombarded with so many marketing attempts and messages from business organizations that it often takes a little extra to convince them to make the purchase. … Continue reading Event Planning 101 – Towards A Great ROI
William YatesApril 19, 2015 The marketing journey you are on in your current marketing role will, over time, probably take you through the launch and evolution of a number of new products or services, their sunsetting – and so the cycle goes. Cycling to nowhere Over time, this cycle of launch, evolve, sunset can become … Continue reading Strategic Digital Planning: The Need For 360 Degree Vision
BusinessVibesMarch 27, 2015 One of the best ways to gain visibility in the marketplace is to hold your own workshop. Many businesses have tinkered with the idea for a while, but few jump on it. It’s too bad. Holding your own workshop can help you do amazing things, like: · Gain instant credibility · Build … Continue reading Planning and Promoting: 6 Essentials for Holding a Business Workshop
