Jane JohnsonJanuary 24, 2015 What is an ownership transition plan? An ownership transition plan is a written and comprehensive document that outlines how and when the ownership of a business will be transferred to others, either internally or externally, in order to achieve the owner’s goals. Why plan in advance for the transition? Simply put, … Continue reading Top 10 Benefits of Ownership Transition Planning
Jessica Mehring December 29, 2014 It’s almost the new year… have you done your content planning yet? Don’t worry if you haven’t. There’s still time to get your ducks in a row! Even if you plan your content one month out, it’s so much better for your sanity and your motivation than just winging it … Continue reading Business Planning For The New Year
Contributor Adam Weiss reviews affiliate marketing trends that arose in 2014 and discusses how to prepare for what lies ahead in the new year. Adam Weiss on December 26, 2014 The affiliate marketing industry marked its milestone 20th year in 2014, and it’s clear to see that it has traveled a long path since … Continue reading Planning For Success: 5 Affiliate Marketing Resolutions For 2015
Chris Rees December 23, 2014 “Our plans miscarry because they have no aim. When a man does not know what harbour he is making for, no wind is the right wind.” Seneca (4BC – AD65) Many people have heard of Lean, Six Sigma and Lean Six Sigma. Perhaps fewer have actually worked with Lean Six … Continue reading Deployment Planning – 6 Key Areas to Consider
Tony Zambito December 6, 2014 In a recent interview, one of the world’s most compelling management consultant, Tom Peters, responded to a question related to what is missing from today’s discussion about management. In classic as well as vintage Tom Peter fashion, he responded: “My real bottom-line hypothesis is that nobody has a sweet … Continue reading Beyond Predictive Marketing: Planning With Persona-Based Strategic Narratives
Louise Stafford November 22, 2014 The way the companies buy has substantially changed. Internal decision-making and funding approvals have become far more complex, bringing new challenges to sales organizations looking to grow their key accounts. Why is this happening and how do you adapt? The Reality of Buyer Decision Making Today In the past, … Continue reading Key Account Growth: Your Customers Have Changed…And So Must Your Planning
Lisa Gulasy November 20, 2014 On the last Monday of every month, the Kuno Creative blog team meets to brainstorm blog topics we feel will increase blog subscriptions, drive potential buyers down the sales funnel, and delight our clients. We spend roughly 30 minutes going from person to person asking for ideas and filling in … Continue reading Want a Better Blog? Host Inspiring Blog Planning Meetings
Maribeth Ross November 19, 2014 You know, for marketers, this is a really relaxing time of year, what with the upcoming holidays, temperatures dropping, and year-end revenue numbers to hit. Oh, and all that measurement we need to wrap up to show off our good work in 2014. Oh, right, and there’s that pesky need … Continue reading Planning for 2015: Stop Making Stuff to Make Stuff
By Rachel Chapdelaine, Published November 14, 2014 5 Tips For Designing Holiday Emails That Convert The holidays are just around the corner, and every marketer knows what that means. It’s officially email marketing season. Consumer spending on Black Friday alone exceeds 10 million dollars, and nearly half of consumers say holiday deals and savings drive their … Continue reading Planning To Send Holiday Emails? Read These Tips First!
By Gerry Moran, Published November 11, 2014 Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our annual content marketing planning. Rather, the new quote should be “Simple is as simple does.” Simplification is the new innovator. Simplification is the new disruptor. … Continue reading 7 Must-Read Tips To Simplify Content Marketing Planning In 2015
