by Richard Howe February 8, 2016February 8, 2016 Animation on your website can change it from a still, dull-looking page into something really dynamic and exciting. In our post this week, we take a look at the things you need to bear in mind when planning an animation project. Clear purpose Before you can begin … Continue reading Planning a Website Animation Project
by Goutham Bhadri February 5, 2016 Follow @mktgsamuraiFebruary 5, 2016 There’s one common mistake I see businesses make when redesigning a website – they fail to plan effectively. I get frustrated every time I see it happen. I know how much a website can make or break a business’s success because I’ve seen it first-hand. … Continue reading Planning Your Website Redesign? 6 Important Things To Consider Before You Start
by Sarah Smith January 28, 2016 Follow @sarahsmith82110January 28, 2016 Today’s social media plans for small businesses that do not include AdWords are definitely behind the times. The promotion and add distribution network of Google is one of the most effective and precise methods of getting a point across on the entire Internet. However, it … Continue reading Social Media Templates Planning as Adwords Support
by Rick Whittington January 20, 2016 Follow @rickwhittingtonJanuary 20, 2016 When it comes to website redesign, risks are countless. From small oversights that you might not be aware of to tragic mishaps that kill your website traffic, even a simple website redesign can easily derail if you’re not careful. Fortunately, by being aware of the … Continue reading Have You Experienced These Troublesome Problems Resulting from Poor Website Redesign Planning?
by Antonio Catanese January 11, 2016January 11, 2016 If you want to reach a global audience, localizing your website should be high on your agenda. This single activity is the stepping stone to building your brand abroad, gaining better search rankings and improving your conversion rate from global internet users. If you’ve never done it … Continue reading Planning Your Localization Project [Infographic]
What strategies are you employing to help guide your digital marketing efforts? Columnist Marcus Miller shares some of his favorite methodologies for strategic planning. Marcus Miller on December 29, 2015 A 2015 study by Smart Insights showed that 50 percent of businesses doing digital marketing had no form of digital marketing plan or strategy. They … Continue reading Planning For SEO Success In 2016
by Sunil Bagai December 18, 2015 Follow @ZenithtalentDecember 18, 2015 Career planning could be career limiting “Seize any opportunity, or anything that looks like opportunity. They are rare, much rarer than you think.” — Nassim Nicholas Taleb Taleb’s book, The Black Swan, examines the influence of highly improbable and unpredictable events that have massive impacts. … Continue reading Step Aside Career Planning, Hello Opportunity Planning
by Keith Hodges December 12, 2015 Follow @PolarisLondonDecember 12, 2015 SEO is still a crucial element of a B2B marketing strategy in 2016, and must be integrated smoothly into the mix, for all channels to work in cohesion towards the same business objectives. With the right strategy in place, SEO can be one of the … Continue reading Planning Content Within a B2B SEO Strategy in 2016
Sarah BurnsOctober 27, 2015 Managing your holiday media budget is key to maximizing performance during the annual shopping frenzy. Without the right strategy in place, you risk over-investing in an under-performing segment of your program, while leaving opportunity on the table in another area. Metrics that matter Before planning your holiday media budget, understand metrics. … Continue reading Planning Your Media Budget and KPIs for the Holiday Season
Rocky MitaraiSeptember 24, 2015 Companies grow quickly and acquire others or are acquired themselves, making organizational change and restructurings a common event – in fact, over half (54%) of US CEOs plan to complete at least one acquisition within 2015 according to PwC (1). Planning for organic growth is also challenging, as many organizations expand … Continue reading 3 Keys to Better Workforce Planning – Tools and Tips to Make it Agile
