Tag Archives: Plan

How to Plan an Effective Marketing Strategy: Start With a Review

Emily Sidley — August 10, 2018 Follow @EmilySidleyPR— August 10, 2018 As fall approaches, many businesses are starting to look ahead and plan their marketing strategy for 2019. What marketing initiatives will you use in during the coming year? How to Measure Marketing Strategy Success Before you can figure out where you’re going, you need … Continue reading How to Plan an Effective Marketing Strategy: Start With a Review →

5 Keys To Building An Effective SEO Marketing Plan

SEO And SEM

5 Keys To Building An Effective SEO Marketing Plan by Brett Farmiloe , Columnist, July 25, 2018 Search Engine Optimization, or SEO, is a scary-sounding phrase that involves maximizing the number of visitors to your webpage. It’s one of the main marketing tools that agencies, mine included, use to get people to visit websites. However, … Continue reading 5 Keys To Building An Effective SEO Marketing Plan →

Plan Your Facebook Video Strategy Like a TV Series

Facebook Video

Anton Eliasson — July 5, 2018 Follow @antoneliasson — July 5, 2018 As TV ads decline, more people are watching, sharing, and engaging with video on social media. That means for marketers, it’s time to build a strong Facebook video strategy. While Facebook’s algorithm continues to de-prioritize content produced by Pages, videos are still your … Continue reading Plan Your Facebook Video Strategy Like a TV Series →

Create A World-Beating Social Media Marketing Strategy Plan

Social Media Marketing

Sahail Ashraf — June 25, 2018 — June 25, 2018 Whether you’re working for a brand on an agency basis, or running your own ship, if you don’t plan your social media marketing you will be wasting the two most important components to a business: time and money. You can count the number of brands … Continue reading Create A World-Beating Social Media Marketing Strategy Plan →

How to Use A Calendar to Plan an Epic Launch

Business Planning

Amanda Abella — May 28, 2018 — May 28, 2018 I’m in the process of a relaunching my podcast. After some challenges and a hiatus, it was brought to my attention how much money I was leaving on the table by not bringing it back. After doing a podcast post-mortem, I’m doing things the proper … Continue reading How to Use A Calendar to Plan an Epic Launch →

How to Foolproof Your Demand Generation Plan: Dodge These 5 Common Pitfalls

Demand Generation

Hannah Swanson — March 29, 2018 — March 29, 2018 Crafting a successful demand generation plan is never simple. If it were easy, every B2B marketer would be driving remarkable full-funnel results. The top game changers in B2B marketing are orchestrating complex demand generation strategies that span many different lead sources, marketing channels and targets. … Continue reading How to Foolproof Your Demand Generation Plan: Dodge These 5 Common Pitfalls →

YouTube’s Plan To Fight Fake News

YouTube

YouTube’s Plan To Fight Fake News by Alex Weprin , March 21, 2018 YouTube is rolling out a strategy to try and fight fake news and misinformation in videos published to the site. For starters, the Google-owned video platform plans to elevate authoritative news sources and de-emphasize channels deemed to be less credible. While Google … Continue reading YouTube’s Plan To Fight Fake News →

How to Form a CRM Implementation Plan That Drives Adoption

Customer Relationship Managemnet

Jody Glidden — March 22, 2018 — March 22, 2018 Your CRM implementation might fail. Let that sink in for a second. It’s a scary realization after investing significant time and money into researching, selecting, and deploying a solution. Research has shown that on the high end, upwards of 70% of all CRM projects fail … Continue reading How to Form a CRM Implementation Plan That Drives Adoption →

A 3-Tier Framework for Crafting a Winning Demand Generation Plan

Demand Generation

David Crane — March 7, 2018 Follow @davidfcrane — March 7, 2018 There are a lot of moving parts in today’s comprehensive demand generation strategies. And all signs indicate that as B2B marketing teams garner greater responsibilities within organizations, demand gen requirements will only expand. This complexity has created a need for demand orchestration frameworks … Continue reading A 3-Tier Framework for Crafting a Winning Demand Generation Plan →

Being Agile Doesn’t Mean There’s No Plan

Project Management

Autumn Sullivan — February 19, 2018 — February 19, 2018 Ralph Waldo Emerson said, “Life is not a destination, it’s a journey.” The same is true about being an Agile organization. When we say we’re an agile agency, it’s not a fixed process. It’s a mindset, a way of looking at ourselves, our clients, and … Continue reading Being Agile Doesn’t Mean There’s No Plan →