Virginia FrancoJuly 23, 2015 It’s been said before – your resume has between six and 20 seconds to get past that initial skim read and into the “keep” pile for a second, deeper read. In fact – the first “read” is really a misnomer because it is actually a scan designed to quickly answer several … Continue reading Phone Not Ringing? Maybe Your Resume Doesn’t Answer These Three Questions
As we become increasingly tied to our mobile devices, columnist Melissa Feemster explains why marketers shouldn’t forget the power of in-person meetings. Melissa Feemster on July 10, 2015 I’ll come right out and confess it — I love my phone, but I haven’t found it to be “part of me” the way some people … Continue reading Get Off Your Phone: Why Face To Face Still Matters
Graham JonesMay 24, 2015 Website owners like to think that their business is all online. But that fails to take into account that human beings live in the “real world” not the virtual one. Over in the “real world” people still like talking to each other, meeting up with each other and doing business face-to-face. … Continue reading Why Do People Search For A Business? So They Can Phone You
Want more phone calls? Columnist Daniel Faggella says the key lies in your calls-to-action. Daniel Faggella on February 23, 2015 I want to talk about one of my absolute favorite strategies for generating an immediate return on investment from email marketing: varied calls-to-action. This was something I used when I was just starting out, and … Continue reading Drive Double The Phone Appointments With Your Email Marketing
Frank BocchinoFebruary 9, 2015 I’d bet you can recite your parents home number as fast as your own cell number, but many don’t know their spouse’s or significant others cell number because it’s programmed into their phone. There’s no need to remember it, so we don’t. But we do recognize it. Do you answer your … Continue reading Area Code Red: Our Increasing Phone Phobias [Infographic]
By Katherine Buchholz, Published November 7, 2014 Phone leads drive business. Studies show that inbound calls often convert to revenue 10 to 15 times more frequently than web leads, making them the lead type sales managers want most. It’s why marketers are spending $ 68 billion annually on ads to generate those sought-after calls. Yet … Continue reading Your Phone Leads Aren’t Converting: Steps You Can Take To Fix It
By Tommy Walker, Published October 31, 2014 According to a study of 3,000 mobile searchers by Google & IPOS, nearly half indicated that they are more likely to convert elsewhere if they can’t call a business directly from the search result. That same study shows that phone calls are a powerful measure of purchase intent … Continue reading How To Optimize Mobile Pages To Drive Phone Leads
By Lisa Ford, Published October 29, 2014 There is a lot of talk about customers and their use of social media. Data tells us customers are using it more and companies must be responsive and innovative with their use of it. However I would like to remind organizations that customer still pick up a phone … Continue reading Customers Still Use the Phone
New free service, part of Twitter’s Fabric app development platform, is available globally today for iOS, Android and the web. Martin Beck on October 22, 2014 at 3:23 pm No one likes being forced to create another user name and password. It’s one of the biggest frustrations of the internet age. And Twitter is aiming … Continue reading Goodbye Email & Social Logins? Twitter “Digits” Lets Apps & Sites Offer Login Via Phone Number
If you are one of those busy professionals that discover keeping up with function and lifestyle difficult, a smart phone can come to your save. It is one of the endowed cool gadgets ever created for experts who discover 24 hours too short for an entire day. Hence, many of them prefer using their nonproductive … Continue reading Six Smart Phone Guidelines to Boost Your Business
