Tag Archives: Persuasion

How to Leverage the 6 Principles of Persuasion in Your Email Marketing

Kristen Dunleavy — January 11, 2018 Follow @KristenWritesIt — January 11, 2018 Do you know how to persuade? It’s a critical skill for an email marketer. Perhaps the most critical. “You’ve created your campaign and attended to all the details of identifying your audience, created your offer, and toiled for hours and hours, honing copywriting … Continue reading How to Leverage the 6 Principles of Persuasion in Your Email Marketing

Cialdini’s 7th Persuasion Principle: Using Unity in Online Marketing

by Alex BirkettSeptember 10, 2016 If you’ve worked in marketing, sales, conversion optimization – any role that has to do with strategic communications/persuasion – you’re likely familiar with the work of Dr. Robert Cialdini. Since his last book, Influence, came out 30 some years ago, his work has done nothing but influence new generations of … Continue reading Cialdini’s 7th Persuasion Principle: Using Unity in Online Marketing

Link building outreach: preparation meets persuasion

Obtaining valuable, future-proof backlinks requires human interaction — and that means being prepared to offer something of value. Columnist Andrew Dennis shares his advice for putting together a successful link building outreach campaign. Andrew Dennis on June 8, 2016   Securing real links requires outreach. No matter the site, industry or audience, the only way … Continue reading Link building outreach: preparation meets persuasion

Ramp Up Your Email Click Through Rates with 4 Persuasion Principles

by Ari Gillam November 8, 2015November 8, 2015 Email marketing is the constant in the fast-growing world of digital marketing. While social media platforms are increasingly influential, email marketing has remained the top ROI channel for over 10 years. Keep up with the trends of social media, but know that they fade in and out … Continue reading Ramp Up Your Email Click Through Rates with 4 Persuasion Principles

Fear and Persuasion: What Amazon Knows About Using Scares to Convert

Tim AshNovember 6, 2015 Amazon gets a bad rap for cluttered pages. But for every one thing Amazon gets wrong, it gets dozens of things right. It certainly nails personalization. It nails testing speed and iteration. Perhaps most importantly, it nails the one thing a lot of other sites miss – persuasion. The company has … Continue reading Fear and Persuasion: What Amazon Knows About Using Scares to Convert

7 Incredibly Awesome Persuasion Hacks For Entrepreneurs

Jeff CharlesOctober 24, 2015 Persuasion isn’t easy. Anyone who has to get others to do what they want on a daily basis knows this. It’s especially difficult when you’re an entrepreneur. When you’re starting a business, your success depends upon your ability to get others to take action. Why? Because persuasion is necessary for getting … Continue reading 7 Incredibly Awesome Persuasion Hacks For Entrepreneurs