Tag Archives: Personalized

The ROI of personalized experiences: Content measurements

Content Optimization

Track the ROI of personalized content by looking at individual and incremental performance and using a multi-touch attribution model. Greg Kihlstrom on December 20, 2022 This is the second of a three-part series on the ROI of personalization. The first part (audience measurements) can be found here. While doing personalization well poses challenges to even … Continue reading The ROI of personalized experiences: Content measurements →

The ROI of personalized experiences: Audience measurements

Return On Investment - ROI

Learn ways to measure the returns of personalization by audience performance and why creating a first-party data strategy matters. Greg Kihlstrom on December 13, 2022 Recent statistics support the need for brands to create more personalized customer experiences. 80% of consumers are more likely to purchase from brands that provide tailored experiences. 70% of consumers … Continue reading The ROI of personalized experiences: Audience measurements →

New Tool Allows Gmail Users To Send Mass Personalized Email

Google Gmail

New Tool Allows Gmail Users To Send Mass Personalized Email by Ray Schultz , October 12, 2022 Software Design Team Inc. has debuted GMerge, a web-based software tool that enables Gmail and Google Workspace users to send mass personalized email using Gmail addresses. GMerge users can send an email campaign from Gmail or Google Workspace accounts … Continue reading New Tool Allows Gmail Users To Send Mass Personalized Email →

The anatomy of personalized search

Search Tools

Unlock magical customer experiences that foster customer loyalty online with personalization and AI. Bloomreach on May 13, 2022   Buyers expect easy navigation, relevant search results, and tailored search experiences that remember their preferences and rerank products accordingly, especially for in-session browsing. Unfortunately in 2022, consumers are still experiencing null results, poor relevance and are … Continue reading The anatomy of personalized search →

How connecting customer data drives personalized experiences

Customer Data

Without a full view of customer data, marketers will have a hard time improving brand experiences. Corey Patterson on May 5, 2022 Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing initiatives. This process can help brands gain … Continue reading How connecting customer data drives personalized experiences →

How Public.com used personalized cross-channel engagement to double attendance at live events

Marketing Tools

Investing platform Public surfaced relevant content to their app users, successfully increasing engagement and participation in Public Live and town hall events. Jacqueline Dooley on February 16, 2022 Example of a Public Live event. Image provided by Public Public.com is an early-stage company that wants to help people become better investors. They do this by delivering … Continue reading How Public.com used personalized cross-channel engagement to double attendance at live events →

What is personalized marketing and how is it used today?

Personal Marketing

A marketers’ guide to personalization and how these tactics can transform campaigns. Corey Patterson on February 11, 2022 With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they … Continue reading What is personalized marketing and how is it used today? →

How to improve customer relationships with personalized messaging

Customer Relationship Managemnet

Customer relationships are strengthened through personalized communication. Corey Patterson on January 12, 2022 “The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. “As … Continue reading How to improve customer relationships with personalized messaging →

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