Mark Armstrong April 26, 2021 Seen any personalized ads lately? Of course you have. Geoffrey James explains: “Unless you’ve been living under a rock on Mars, you know that your activity on (and off) the web is constantly monitored and evaluated so that applications and businesses can create a ‘personalized experience’ for you. “That’s why … Continue reading Personalized Ads: We Love ‘Em, We Hate ‘Em, We’re Conflicted
Brad Smith July 30, 2020 The average person will watch 84 minutes of online video every day this year. Every day. With users consuming that much video, your marketing needs to stand out. That’s why personalized video marketing is key. After all, 91% of consumers are more likely to shop with brands that recognize them … Continue reading How to Use Personalized Video Marketing to Increase Your Engagement
Tal Melenboim — March 13, 2020 Notifications as an ad format are inextricably linked to the future of digital advertising, combining the benefits of display banners, email and SMS marketing. Virtually all large online players leverage push notifications to connect with and monetize their audiences. Facebook, for example, has a simple but remarkably effective notification … Continue reading How Your Business Can Benefit From Personalized Push Notifications and Ads
Sara Card — December 18, 2019 Amazon thinks I’m a coupon-driven shopper. They’re right. If I’ve been mulling over a purchase, the whiff of a deal is often enough to push me over the edge. (And sometimes, to my husband’s chagrin, it’s enough to make me ask a retailer for a credit on a previous … Continue reading Amazon’s Personalized Coupon Strategies – How Your Business Can Use Them Too
The full native integration gives iPost users the ability to use Magento behavioral and transactional data to inform email personalization. Jennifer Cannon on November 21, 2019 Enterprise email and marketing automation provider iPost has announced a new integration with Adobe’s Magento commerce cloud. The integration will pass customer data stored in Magento to the iPost … Continue reading iPost adds Magento integration to connect customer data for more personalized email marketing
Ana Gotter — November 20, 2019 Follow @ana_gotter Gone are the days when brands can rely on a single video and hope it will appeal to their entire audience, using generic content for mass appeal. Now, with users regularly seeing custom-for-them videos regularly on Facebook sharing birthday messages, their top fans, and their best memories … Continue reading How You Create High Converting Facebook Personalized Video Ads
Consumers want to feel better understood by retailers especially during the holiday season, according to research. Jennifer Cannon on October 23, 2019 As consumers become increasingly aware of how personal data can be exchanged for value, their expectations from brand interactions are growing — especially for retail brands entering the holiday season. According to a … Continue reading Survey: Retail brands sharing personalized offers will win over consumers this holiday season
Mia Jacobs — October 7, 2019 When you’re a customer, you don’t want to feel like just another face in the crowd. Customers want to know that you understand their unique business goals, even if you have vast numbers of subscribers. That’s why your enterprise needs to give customers the personalization they demand if you … Continue reading Why You Need Personalized Customer Engagements
Google Creates Personalized Plan For Small Businesses by Laurie Sullivan @lauriesullivan, June 27, 2019 Google on Thursday announced Google for Small Business, a Grow with Google initiative to help companies find the right tools and services to reach business goals. On this new website, marketers will find personalized plans, in-person workshops, and the latest news. … Continue reading Google Creates Personalized Plan For Small Businesses
Thomas Griffin — June 4, 2019 Follow @jthomasgriffin — June 4, 2019 The number of businesses that operate from a strictly digital storefront has grown dramatically over the past decade. Now that virtually anyone can get online and create a website and eCommerce store, it’s hard for consumers to know whether or not a business … Continue reading How to Use Personalized Discounts to Skyrocket Sales
