by Katie Hrdy May 19, 2016 Follow @misskatiehrdyMay 19, 2016 Like many businesses, we find that blogs are a critical source of traffic. At Evergage, over 50% of the traffic to our site comes in through this very blog! It’s a critical component of our website and demand generation strategy. To generate valuable traffic to … Continue reading 6 Ideas for Growing Blog Engagement Through Personalization
by Katie Hrdy May 6, 2016 Follow @misskatiehrdyMay 6, 2016 It’s a decision that marketers often wrestle with — whether to present messages that are highly relevant to a small portion of your website visitors, at the risk of alienating, annoying or turning off the rest of your visitors. Let me give an example. Let’s … Continue reading 5 Do’s and Don’ts for Geo-Targeted Website Personalization
by Alex Birkett May 6, 2016May 6, 2016 Web personalization is all the rage, but are you trying to run before you’ve learned how to walk? Don’t trip and stumble in your drive to master shiny, new techniques – instead, learn what you need to get accomplished first, and what the pitfalls are if you … Continue reading Running Before You Walk: What You Need to Know About Personalization
If you think website personalization is out of reach because you don’t employ a team of developers, contributor Tamar Weinberg suggests three new tools to consider. Tamar Weinberg on April 7, 2016 With content personalization, marketers and publishers are able to deliver different user experiences to different types of website visitors, based on available … Continue reading 3 web UX personalization tools for code haters
by Kunle Campbell April 6, 2016 Follow @kunleTcampbellApril 6, 2016 In exchange for the convenience of shopping from desktops, tablets or mobile devices, online shopping experiences can sometimes be somewhat cold and monotonous for shoppers. The typical experience for potential customers is that they click through to product pages from either category pages or search … Continue reading 3 Phases of Ecommerce Personalization [Part 1]: How to Implement Baseline Site Segmentation
by Anna Manteufel March 25, 2016March 25, 2016 Gone are the days where marketers can send out a mass message to consumers and get a large response. Sure, you might be able to snag a few people, but most will ignore generic messages, especially in the digital world. As we learn more about digital marketing … Continue reading 10 Sure Fire Ways to Add Personalization to Your Digital Marketing
by Kaitlyn Kirkaldy February 23, 2016 Follow @KaitlynKirkaldyFebruary 23, 2016 I have 8.25 seconds to grab your attention. And that’s how long you have to get your customer’s attention online. Consumers value – times up! If that seems like an incredibly short amount of time to win attention, you’re right. If you take too long … Continue reading How to Add Content Personalization Into Your Digital Marketing Mix
by Chris Boyles February 17, 2016 Follow @chrsboylsFebruary 17, 2016 Email newsletters are hot again! Did we suddenly and collectively enter a wormhole that’s transported us back to the aughts? Not quite. While there’s been a shift, it’s not a temporal one. Instead, you can chalk this up to a behavioral shift â the fact … Continue reading Back From the Dead: How Mobile and Personalization Made Email Newsletters a Thing
by Karen Taylor February 10, 2016February 10, 2016 Read between the lines of the Goldilocks fairy tale and you’ll find a very picky customer. She doesn’t want her porridge too hot or too cold. She wants it just right. Similarly, she doesn’t want her bed too hard or too soft. She wants it somewhere in … Continue reading How to Walk the Personalization Strategy Tightrope
by Jeremy Taylor February 4, 2016 Follow @JezTaylorUKFebruary 4, 2016 Email marketing is about nurturing a connection with your audience. Personalising your emails gives you a cracking shortcut. How? Well, think about your own email habits. Given the choice between a generic email sent to every subscriber and an email that has been curated for … Continue reading 5 Ways to Use Personalization in Your Email Marketing
