The company’s “live intelligence” solution can change a product photo in an email to an image that is more rain-appropriate if the recipient’s weather changes. Barry Levine on January 19, 2016 at 2:12 pm From Reelevant It’s getting difficult to remember a time when “personalized” didn’t regularly accompany the phrase “email campaigns.” But personalization can … Continue reading Paris-Based Startup Reelevant Offers Simplified Email Personalization
by Jonathan Yefet January 15, 2016 Follow @DirectIQJanuary 15, 2016 Time and again, email proves how strong it is as a marketing channel, always proving to be a number one choice among marketers. That said, the folks at Yesmail recently conducted an awesome study into industry practices and goals that email marketers have in 2016. … Continue reading When Email Marketing, Brands Are Failing at Personalization and Cross-Channel Integration
by Todd Grennan December 2, 2015December 2, 2015 Personalization is a powerful tool. But if you don’t have any experience using it as part of your customer outreach, it can be a little scary. After all, personalizing effectively means marshalling the data you collect on your customers and figuring out how to add it to … Continue reading Personalization for Beginners: Hi, {{${first_name}}}
by VerticalResponse December 2, 2015 Follow @VR4SmallBizDecember 2, 2015 We all like to believe we’re special. Or as anthropologist Margaret Mead wryly put it, “Always remember that you are absolutely unique — just like everyone else.” That belief (or state of denial) is why so-called “batch and blast” email is usually less effective than email campaigns … Continue reading Reasons to Ditch “Batch and Blast” and Get Started with Email Marketing Personalization
by BusinessVibes November 18, 2015 Follow @businessvibesNovember 18, 2015 Take away the bells and whistles of marketing, strip back the hype of a product/service launch, cut away the popularity of a brand, and you can boil down the single most important question to ask yourself as a business owner when attempting to satisfy the customer: … Continue reading What’s In It For Me? The Value of Personalization in Business
by Jonathan Yefet November 17, 2015 Follow @DirectIQNovember 17, 2015 While the effectiveness of email marketing cannot be challenged – as it’s constantly voted the best marketing channel – personalization is also becoming an essential strategy that cannot be ignored. The folks at VentureBeat recently ran a really awesome study into the effects of personalization … Continue reading Personalization Drives Email Marketing to New Heights
By Joydeep Bhattacharya October 26th, 2015 The average number of business-related emails will touch to at least 140 each day in 2018. Consumers are already overburdened by the quantity of emails they receive each day and as such personalization is the only way to make your brand voice seen and heard amongst the crowd. Forecasting is … Continue reading Personalization As Emotional Trigger In Brand Marketing
More than half of retailers struggle to recognize and engage their best customers. Greg Sterling on September 24, 2015 Personalization is a buzzword that means different things to different audiences. Generally it’s presented as a solution to a host of brand and marketer problems. In practice, however, it’s elusive to define and challenging to operationalize … Continue reading Consumers Want Personalization, But Retailers Just Can’t Seem To Deliver
Amrit KirpalaniSeptember 23, 2015 As a marketer, you understand that making every web user’s experience personal and relevant will lead to a stronger affiliation with your brand and increase your chances of making a sale. Personalization makes your customer feel like you truly understand them and massively streamlines your web experience by using big data insights to … Continue reading Why Website Personalization Increases Conversions
Company believes that location is only being superficially utilized today. Greg Sterling on August 25, 2015 Mobile advertising platform Moasis believes that location is the key to delivering more personalized and relevant advertising — not simply a way to capture the attention of nearby smartphone owners. However, the company argues, location-targeted advertising is still very … Continue reading Moasis: Location Is The Key To Mobile Ad Relevance And Personalization
