by Martin Schneck November 18, 2015 Follow @MartySchneckNovember 18, 2015 Advertising is a tough gig. Some estimates say we see as many as 20,000 marketing messages every day. That’s one advertisement every 11.52 seconds. Crazy, right? With so much advertising all around us, it’s hard to really stand out to the consumer. We’re conditioned to … Continue reading 3 Ways You Can Make Your PPC Campaign More Personal
by Arik Hanson November 13, 2015November 13, 2015 Five to six years ago, one of the big conversations you heard a lot about was around how many companies were blocking Facebook at work. There was outrage. There was pillaging. There was plundering. And then, companies got smarter (well, most companies, at least), and they started … Continue reading The Employee Tech Experience: The Chasm Between Personal and Professional Tools Grows
by Arik Hanson November 9, 2015November 9, 2015 Ran into an interesting situation recently with a client. Part of our work is media outreach. So, not surprisingly, one way we’re staying connected with reporters is through Twitter. We developed the requisite Twitter lists. Researched them inside and out. And started “engaging” (i.e., monitoring and looking … Continue reading Engaging Media on Twitter: Through Personal or Corporate Accounts?
Personal Branding BlogOctober 23, 2015 Visual marketing is one of the best ways to attract an audience to your brand online. If you want to take your social media strategy to the next level then Pinterest will help you get there. Would you like to attract more followers? It doesn’t matter whether you’ve never joined … Continue reading How to Make Pinterest Work for Your Personal Brand
Patrick SitkinsOctober 6, 2015 Do you want to control your brand? Be intentional! Changes to the platform have made it easier to control and promote your personal brand on Facebook. How? By giving you more control over what you highlight and what information you share across the network. Here are some changes that can have … Continue reading New Ways to Control and Promote Your Personal Brand on Facebook
Denny McCorkleSeptember 21, 2015 The use of social media has become a daily part of our lives at work and at play. As your social sharing moves from private to public media, precautions are needed to protect your personal brand, job search, and career. With social media it is easy to jump in feet first … Continue reading Breaking Bad Social Media Behaviors Not Safe For Personal Branding
Susan GilbertSeptember 16, 2015 Attracting a mobile audience through social media is an important part of building your personal brand. Once you’ve captured new followers the opportunities for sales is even better with buy buttons coming onto the scene with Pinterest and Instagram. Both of these major social networks attract a large audience, which makes … Continue reading Increase Sales For Your Personal Brand With Pinterest And Instagram
Personal Branding BlogAugust 28, 2015 With the recent Facebook changes on Pages, selling can become more of a challenge for brands because of a lack of visibility in the news feeds. When Pages were first launched it was easy to attract Fans and their engagement. Today, paid advertising has become an important component for Page … Continue reading Attract Customers to Your Personal Brand with Facebook
Beata StaszkowAugust 27, 2015 It’s a Professional Brand Thing LinkedIn groups are a highly effective way of online networking, and good successful use of a LinkedIn group can and does open the door to great opportunities. The groups offer you a chance to demonstrate your industry knowledge, demonstrate what you bring to the industry, and … Continue reading Utilize LinkedIn Groups for Executive Personal Brand Success
Annaliese HenwoodAugust 24, 2015 Are you looking for a new job? A raise? A promotion? Do you want to build influence in your field? You can achieve all of the above if you prove yourself with your personal brand. Despite having a full-time job, your personal brand is worth your time because it builds upon … Continue reading Starting A Personal Branding Blog: The Complete Guide
