Tag Archives: Performance

Mercedes’ new EV innovation is a paywall on your car’s performance

Electric Car Manufacturing

Mercedes’ EQS sets the bar for luxury EVsThe German automaker created an S-Class EV that’s not quite an S-Class. Roberto   Baldwin|@strngwys The need to electrify its lineup could have resulted in Mercedes tossing an EV powertrain in its S-Class. Instead, it made the correct decision to create an EV-specific vehicle, the EQS. With nearly … Continue reading Mercedes’ new EV innovation is a paywall on your car’s performance →

WFA Report Finds More Agencies Comfortable Pushing Back On Performance Evaluations

Agency Business

WFA Agencies Comfortable Pushing Back On Performance Evaluations by Steve McClellan  @mp_mcclellan, December 1, 2022 Clients may pay the bills, but a new report from the World Federation of Advertisers (WFA) indicates that agencies feel more comfortable than in past years sharing honest criticism with the brands that pay them when it comes to measuring … Continue reading WFA Report Finds More Agencies Comfortable Pushing Back On Performance Evaluations →

Channel99 will help marketers measure the performance of channels and vendors

Marketing Technology

A new company from the founder of Demandbase is seeking to meet the B2B attribution challenge, leading with a free mobile app. Kim Davis on November 30, 2022  Channel99 launches today with a free mobile app and the promise of a full platform offering in the New Year. It aims to provide technology that can … Continue reading Channel99 will help marketers measure the performance of channels and vendors →

Google Performance Max Updates Focus On Planning Media, Custom Assets, Results

Google Tools

Google Performance Max Updates Focus On Planning Media, Custom Assets, Results by Laurie Sullivan  @lauriesullivan, October 26, 2022 Google announced updates on Wednesday to Performance Max to help advertisers further improve their campaigns and drive stronger results, starting with this holiday season. The Performance Max features announced today meet business goals in three key areas: … Continue reading Google Performance Max Updates Focus On Planning Media, Custom Assets, Results →

EV Shoppers Have High Standards For Website Performance

Website Performance Optimization

EV Shoppers Have High Standards For Website Performance by Tanya Gazdik , Staff Writer, September 12, 2022 This story ran in a previous edition. It should shock no one that a consumer interested in a battery electric vehicle is probably ahead of the curve when it comes to technology and online shopping. Unfortunately for automakers, … Continue reading EV Shoppers Have High Standards For Website Performance →

What is marketing performance management and how can it help you?

Marketing Performance

MPM’s help marketers allocate future spend and bring it in line with business goals. Pamela Parker on July 25, 2022 One of marketing’s greatest challenges is proving its value to the business. Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just … Continue reading What is marketing performance management and how can it help you? →

Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights

Branding Tools

Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights by Laurie Sullivan  @lauriesullivan, July 7, 2022 Beauty, fashion and related industries have been at the forefront of online advertising and ecommerce, suggesting that with this leadership role these companies can identify marketing challenges in other sectors.   Data released Thursday … Continue reading Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights →

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