Tag Archives: Performance

Marketing technology optimization: The path to peak martech stack performance

Marketing Technology

Discover how to streamline your martech stack, drive real ROI and improve customer experience. Gene De Libero on March 29, 2023  A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and … Continue reading Marketing technology optimization: The path to peak martech stack performance →

How the Launch of Two Story’s Performance Analytics Tool Will Change How You Hire

Performance Analytics

How the Launch of Two Story’s Performance Analytics Tool Will Change How You Hire Brad Anderson / 14 Mar 2023   If your business is just getting big enough to bring on full-time employees, hiring might be an exciting prospect. You get to search for the best people to build your vision and take things … Continue reading How the Launch of Two Story’s Performance Analytics Tool Will Change How You Hire →

Performance Marketing Engine Wunderkind Raises $76M, With Focus On AI, Machine Learning

Marketing Performance

Performance Marketing Engine Wunderkind Raises $76M, With Focus On AI, Machine Learning by Colin Kirkland , March 2, 2023 Wunderkind — a performance marketing engine and behavioral marketing firm that helps brands including Fender, Rag & Bone, Refinery29 and Sonos target website visitors with emails and texts — has raised $76 million in a Series … Continue reading Performance Marketing Engine Wunderkind Raises $76M, With Focus On AI, Machine Learning →

Performance Art Selects Sprouse As Creative Director

Corporate Appointments

Performance Art Selects Sprouse As Creative Director by Fern Siegel , February 24, 2023   Performance Art, Interpublic Group’s (IPG) data-driven creative agency, named Alex Sprouse to Group Creative Director for the agency’s New York office.                   Previously, Sprouse was creative director at BBH USA, where he helped shape the “Shop With Google” platform. Prior to … Continue reading Performance Art Selects Sprouse As Creative Director →

2023 Trends In Search Marketing And Performance From Your Peers

Search Trends

2023 Trends In Search Marketing And Performance From Your Peers by Laurie Sullivan , Staff Writer @lauriesullivan, December 30, 2022 Any attempts at clairvoyance are futile when it comes to trying to predict the future of advertising, but it’s interesting to get a glimpse of what industry executives think. It’s impossible to precisely predict the path of … Continue reading 2023 Trends In Search Marketing And Performance From Your Peers →

‘The Callisto Protocol’ patch attempts to address PC performance issues

Technical Troubleshooting

Jessica Conditt @JessConditt The Callisto Protocol is beautiful. Please keep this fact in mind while consuming the numerous criticisms that follow in this review. When I mention how imprecise the mechanics are during horde combat, know that the ensuing death screens are pristine. As I talk about my protagonist stalling at the base of a … Continue reading ‘The Callisto Protocol’ patch attempts to address PC performance issues →

Customer segmentation models to improve the performance of loyalty marketing campaigns by Comarch

Customer Segmentation

Segmenting your customers is critical to your success. Comarch on December 20, 2022   Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Every member has different needs, preferences, communication channels, behavior and emotions. Approaching all these unique members as one via mass communication is a big mistake when trying … Continue reading Customer segmentation models to improve the performance of loyalty marketing campaigns by Comarch →

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