Content that generates traffic is great; content that generates leads and sales is better. Columnist Janet Driscoll Miller offers tips for content performance, from creation to optimization to conversion. Janet Driscoll Miller on July 8, 2016 Content marketing serves many purposes for an organization, not the least of which is to drive organic traffic … Continue reading Making your content perform beyond just SEO
by Kasia Perzyńska July 5, 2016July 5, 2016 Recently, we’ve published a piece about how to run your first SEO audit that covered the first essential part: Content Overview. Today we provide you with the second part of the complete SEO audit that you should conduct when starting a new project. The time has come … Continue reading How to Perform Your First SEO Audit: Indexing Overview
by Kasia Perzyńska June 14, 2016June 14, 2016 So you want to perform your first SEO audit…well, that’s just great because here you’ll find a comprehensive step by step guide for conducting your first technical audit. An SEO audit is the absolute must-do, especially if you are starting a new project. However, you should evaluate … Continue reading How to Perform Your First SEO Audit: Content Overview
by Ray Wang March 5, 2016 Follow @SmarttCanadaMarch 5, 2016 As mentioned in my previous article, search engine optimization (SEO) refers to the process of increasing the visibility or ranking of a website on Google search results. To improve your search ranking, there are three major factors to consider: Technical structure (20%). Technical structure includes … Continue reading 3 Simple Steps You Should Take to Perform Effective Off-Site SEO
by Jonathan Yefet January 19, 2016 Follow @DirectIQJanuary 19, 2016 The folks at Remarkety recently ran a really cool study looking into email marketing benchmarks for 2016. They looked at millions of emails sent by many different brands to determine the effectiveness of newsletters, order follow-up and much more. We’re going to start by discussing … Continue reading Email Marketing Campaigns With Coupons Always Perform Well!
Comm100August 31, 2015 Live chat can help your company save on support costs in so many ways that it’s hard to count them all. While low implementation and usage costs and lower phone bills are certainly good reasons to use live chat, the efficiency of live chat is what will help your company save the … Continue reading Improve Live Chat Efficiency: Perform 120 Days of Support in Only 30 Days
There’s “still time” to optimize your email subject lines! Contributor Tom Sather shares stats on what kind of text drives opens in today’s environment. Tom Sather on April 29, 2015 A picture may be worth a thousand words, but with Gmail’s latest decision to kill Grid View, we’re back to writing subject lines the old-fashioned way: with textual … Continue reading Text-Only Subject Lines That Perform, Now That Gmail Grid View Is History (DD)
Vishal PindoriyaApril 1, 2015 According to the Harvard Business Review, value—as it relates to business—is the worth in fiscal terms of the economic, technical, service and social benefits a customer gets in exchange for the price paid for the offering. Creating value starts long before the item is sold. This is where social media marketing … Continue reading Why Social Posts With Visuals Perform Better
Jamie TeasdaleMarch 8, 2015 We can all say that we have been on hundreds of different business websites; some “wowed” us, and others, well…let’s just say they did not. If you are in the process of building your own business website, it helps if you start by determining which individual elements you need before looking … Continue reading Building Business Websites That Perform
The advocacy organization backed by organic food makers seeks to educate about the practices that set organic farmers apart. Steve Hall on February 24, 2015 In an effort to bring attention to the increase in genetically modified foods grown on farms and the pesticides used to keep them growing, cause group Only Organic, which represents … Continue reading Only Organic Enlists Kids To Perform ‘New MacDonald Had A Farm’ For Organic Food Awareness Effort
