by Scott Fenstermaker November 24, 2015November 24, 2015 How can social media advertising help me drive more people to my brick-and-mortar location? Digital marketing can be irritating for restaurateurs, shop owners, storefronts and many kinds of local businesses. On the one hand, you know that there’s a sizable digital audience out there just waiting to … Continue reading Facebook Local Awareness: Drive More People to Your Business
by Dave Brock November 24, 2015 Follow @davidabrockNovember 24, 2015 I had a fascinating conversation with my friend Tory Hornsby. We got to talking about the performance of his sales team–they’ve produced great results over the past couple of years. I asked him what his secrets were—we’ll be discussing those in an upcoming podcast, but … Continue reading Would You Spend 45 Minutes A Day Training Your People?
by Melissa Duko November 23, 2015November 23, 2015 Let’s be honest, no one likes conducting interviews. It’s tedious. Throw in the added pressure of picking the right person, and it becomes downright overwhelming. From a candidate’s perspective, I get that the hiring process isn’t easy. Believe me, I’ve done it all: phone interviews, online interviews, … Continue reading How to Hire Great People
by Katie Henderson November 15, 2015November 15, 2015 In 2009, Jeff Weiner became the CEO of LinkedIn and since that time he has maintained a reputation as one of the most successful chiefs in the world. Under his leadership LinkedIn has grow to a market cap of $ 32 billion and his management insight has … Continue reading LinkedIn CEO Jeff Weiner Says People Often Fail To Ask This Vital Career Question
by Oliver Neely November 12, 2015 Follow @elvinweb1November 12, 2015 Getting visitors to your website is one thing, getting them to stay is something else. You can have a website full of great content, but if people don’t stay long enough to see it, it’s worthless. Obviously the longer you can keep people on your … Continue reading 5 Ways to Keep People on Your Website
Looking to step up your video marketing strategy? Columnist Michael Litt highlights several successful video campaigns and offers some takeaways on what you can learn from them. Michael Litt on November 6, 2015 For the past few months, you’ve read my suggestions, tips and encouragement to invest in video marketing as a strategic initiative within … Continue reading Video Marketing Lessons From People Who Have Been There, Done That
Contributor Nathan Safran reveals key findings from a study by Blue Nile Research on which content types are most likely to appeal to consumers during the buyer journey. Nathan Safran on November 6, 2015 The internet has deeply and thoroughly affected the way consumers research and buy. E-commerce is rapidly growing and has been a … Continue reading Study: The Content That Compels People to Buy
Joao RomaoOctober 25, 2015 Naysayers claim that social media isn’t very important. Or, that it isn’t really real. What do they mean when they say this? The assumption is that social media communication somehow isn’t a ‘genuine’ connection. But what these people don’t understand is that social media is simply a tool to make the … Continue reading Social Media Really Does Have The Power To Change Lives By Connecting People
Personal Branding BlogOctober 17, 2015 Why do certain people achieve success when others don’t? Simon Sinek’s book, “Start with Why: How Great Leaders Inspire Action,” may have some answers. Sinek asserts that great leaders tap into people’s psyches to attract them into becoming followers. Applied to the corporate level, Sinek offers the “inside out” theory, … Continue reading Why Do Certain People Achieve Success When Others Don’t?
Jamie NicholOctober 15, 2015 Yes, Millennials now represent the majority of the workforce. And yes, Millennials bring with them a unique set of work expectations. While it’s important (and necessary) that employers understand the different work styles of the generational groups, let’s not forget that teams often consist of a generational mixed bag, and further, … Continue reading Manage People, Not Data Points: Managing Across Generational Labels
