Tag Archives: people

It’s Time to Be Honest About the People in Your Experience

Jeannie Walters — April 28, 2017 Follow @jeanniecw— April 28, 2017   It’s all about your people. And it’s also about…your people. Several customer experience case studies confirmed this idea at Medallia’s Experience 2017 conference. They are valuable reminders of how customers are people, and they respond best to people who understand their situation, and … Continue reading It’s Time to Be Honest About the People in Your Experience

People: The Achilles’ heel of online marketers

A lot of marketers are good at numbers, but their Achilles’ heel is getting to know their audience. Contributor Aden Andrus shares some tactics to help you gain insight into your customers’ motivations. Aden Andrus on April 21, 2017   There’s something tragically ironic about most online marketers. Our job revolves around convincing people to do something, … Continue reading People: The Achilles’ heel of online marketers

Snapchat will tell brands how many people saw their ads, then visited their stores, restaurants

Snapchat is measuring how many visitors its ads send brick-and-mortar locations and giving brands new ways to drive that foot traffic from the app. Tim Peterson on April 12, 2017   In the growing rivalry between Facebook Inc. and Snapchat’s parent company Snap Inc., Facebook’s strategy seems to be copying Snapchat’s product features, and Snap’s … Continue reading Snapchat will tell brands how many people saw their ads, then visited their stores, restaurants