Gleb Tsipursky May 4, 2021 When a threat seems clear to you, it’s hard to believe others will deny it. Yet smart people deny serious risks, even obvious ones, all the time. A case in point example comes from my experience helping a mid-size regional insurance company conduct a strategic pivot to thrive in the … Continue reading Why Do Smart People Deny Serious Risks? (And What to Do About It)
Angela Hausman, PhD March 30, 2021 People often think of marketing as advertising. Period. Well, that’s not even half true. In fact, marketing is a whole lot more than just advertising. Marketing involves the four Ps: product, price, promotion, and place (distribution). Newer concepts of marketing include people as a 5th P or even a … Continue reading How to Hire the Right People: 4 Tips to Improve Recruitment
Karen Repoli March 9, 2021 Do you still have dreams of a lifestyle you’d love to attain or a business you’d like to start? Do you remember how to dream big like our kids do? I was in your shoes over 14 years ago. I was stuck in a 9 to 5 job that didn’t … Continue reading Are You a Victim of These Top 3 Reasons Why People Don’t Chase Their Dreams?
Liz Kislik February 23, 2021 During our Zoom meeting last week, a client was worrying about how little attention he’s given to the formal development of his team members in the last year. He wants them to progress, and he has some ideas about the ways they need to grow, but he feels so … Continue reading How to Develop Your People Even When You Have No Time
Actionable advice on how to get the best out of your agile organization. Zapier Profile on February 19, 2021 As a manager, you’re often left in the dust when organizations shift to agile marketing. While your role has always been to manage the team’s work, your direct reports are now spread out across different agile … Continue reading How to Lead People Effectively on Agile Marketing Teams
Angela Hausman, PhD December 23, 2020 Photo by Julian V from Pexels Today, in my series on the keys to business success, we’re talking about the impact of employees on that success. While in years past, employers often thought of employees as replaceable cogs in the infinite wheel that kept their business running. Hire anyone … Continue reading Keys to Business Success: Hiring the Right People to Achieve Success
Sahail Ashraf December 18, 2020 We all know how great LinkedIn is for networking and for finding new leads for your freelancing business or a business you own. However, it is important that we are also aware of some key areas that we should never venture into if we want to make sure we are … Continue reading How to Avoid Spamming People on LinkedIn
Angela Hausman, PhD November 8, 2020 Everyone knows that video sharing is booming on the Internet because people love video marketing tactics. In fact, people watch over 500 hours of video per day on YouTube alone; and content creators share more content on YouTube in 30 days than all US television networks uploaded in 30 … Continue reading People Love Video Marketing Tactics: Why You Need Them
Stefan Palios November 5, 2020 The pandemic has been good for freelancers. As weird as it sounds, businesses need to get things done no matter what, and freelancers typically mean less risk (even if the upfront cost is a bit higher in some cases). And the freelance industry is only growing, with predictions saying a … Continue reading 53% of People Predict More Demand For Freelancing. But How Do You Find Clients?
How To Stop Selling To People Who Will Never Buy by Rob Davis , October 16, 2020 The following was previously published in an earlier edition of Marketing Insider. Marketers expend considerable intellectual energy to sell to their best prospects. But one key lever is often overlooked: smartly allocating budgets between national and local media, … Continue reading How To Stop Selling To People Who Will Never Buy
