Tag Archives: pays

As Part of Its Employee Retention Strategy, Amazon Pays Employees Up To $5,000 To Quit

Stephanie McGuinn — July 2, 2018 Follow @PIMidlantic — July 2, 2018 Yes, you read that right; once every year, Amazon offers to pay full-time associates at its fulfillment centers up to $ 5,000 to quit. As an employee retention strategy, that sounds counterintuitive, if not outright batty, particularly considering how expensive it is to … Continue reading As Part of Its Employee Retention Strategy, Amazon Pays Employees Up To $5,000 To Quit

It Pays to Be Precious

Jonathan Bright — October 2, 2017 Follow @SoutherlyComms — October 2, 2017 gr8effect / Pixabay There’s a strange phrase that raises its head again and again in content marketing circles, and it’s one you’ve probably heard numerous times: “I’m not precious about my ideas.” As someone who regards himself as a creative thinker, there’s something … Continue reading It Pays to Be Precious

Ascendant Network, Signal Study Confirms Customer Focus Pays Off

Ascendant Network, Signal Study Confirms Customer Focus Pays Off by Laurie Sullivan @lauriesullivan, June 14, 2017 Feeling special goes along with consumers searching for a relationship with brands. Some 60% of consumers participating in a survey scheduled for release Wednesday said they favor retail brands that make them feel like a valued customer, and 42% … Continue reading Ascendant Network, Signal Study Confirms Customer Focus Pays Off

T-Mobile’s (Sometimes) Sarcastic Social Media Presence Pays Off Again

Tim AlanJuly 16, 2015 Adding 2.1 million subscribers in Q2 of this year, mobile provider T-Mobile now counts nearly 60 million customers among its ranks. Since 2013, the company has added nearly 15 million new customers, and is within a stone’s throw of surpassing Sprint to become the third-largest provider in the United States (currently, … Continue reading T-Mobile’s (Sometimes) Sarcastic Social Media Presence Pays Off Again

A Four-Step Social Media Strategy That Pays Off

Scott VaughanMay 28, 2015 It’s easy to get caught up counting followers, likes, re-Tweets, and other short-term indicators of a budding social media presence. While those “metrics” provide immediate gratification, they have less tangible impact in driving business value (awareness, funnel advancement, pipeline) and personal brand equity. Before you commit time and resources, I recommend … Continue reading A Four-Step Social Media Strategy That Pays Off