by Cent Muruganandam May 27, 2016 Follow @centmuruMay 27, 2016 Some trends are so hot that they take off right from the starting gate, dragging us along with them. Social media is just such a trend. In fact, social media is more than a trend as it is here to stay. But because social media … Continue reading 4 Step Social Media Marketing Strategy That PAYS
Tim AlanJuly 16, 2015 Adding 2.1 million subscribers in Q2 of this year, mobile provider T-Mobile now counts nearly 60 million customers among its ranks. Since 2013, the company has added nearly 15 million new customers, and is within a stone’s throw of surpassing Sprint to become the third-largest provider in the United States (currently, … Continue reading T-Mobile’s (Sometimes) Sarcastic Social Media Presence Pays Off Again
Scott VaughanMay 28, 2015 It’s easy to get caught up counting followers, likes, re-Tweets, and other short-term indicators of a budding social media presence. While those “metrics” provide immediate gratification, they have less tangible impact in driving business value (awareness, funnel advancement, pipeline) and personal brand equity. Before you commit time and resources, I recommend … Continue reading A Four-Step Social Media Strategy That Pays Off
Andrew WilsonMay 2, 2015 A recent study from US-based management consultancy Hay Group suggests that there’s a tangible link between employee engagement and a company’s bottom line. That might seem relatively self-evident, but Hay Group went to a lot of trouble compiling this report so we should probably hear them out. Engaging hearts and minds: … Continue reading Employee Engagement Pays
Listen up, companies. It pays to invest in great customer service. How do we know? Using SurveyMonkey Audience, we asked more than 400 Americans if a company’s reputation for excellent customer service affects whether or not they’ll buy from them. And it turns out a whopping 72% of customers say they’re “very” or “extremely” likely … Continue reading Definitive Proof that Great Customer Service Pays Off
