Tag Archives: pays

Ascendant Network, Signal Study Confirms Customer Focus Pays Off

Ascendant Network, Signal Study Confirms Customer Focus Pays Off by Laurie Sullivan @lauriesullivan, June 14, 2017 Feeling special goes along with consumers searching for a relationship with brands. Some 60% of consumers participating in a survey scheduled for release Wednesday said they favor retail brands that make them feel like a valued customer, and 42% … Continue reading Ascendant Network, Signal Study Confirms Customer Focus Pays Off

T-Mobile’s (Sometimes) Sarcastic Social Media Presence Pays Off Again

Tim AlanJuly 16, 2015 Adding 2.1 million subscribers in Q2 of this year, mobile provider T-Mobile now counts nearly 60 million customers among its ranks. Since 2013, the company has added nearly 15 million new customers, and is within a stone’s throw of surpassing Sprint to become the third-largest provider in the United States (currently, … Continue reading T-Mobile’s (Sometimes) Sarcastic Social Media Presence Pays Off Again

A Four-Step Social Media Strategy That Pays Off

Scott VaughanMay 28, 2015 It’s easy to get caught up counting followers, likes, re-Tweets, and other short-term indicators of a budding social media presence. While those “metrics” provide immediate gratification, they have less tangible impact in driving business value (awareness, funnel advancement, pipeline) and personal brand equity. Before you commit time and resources, I recommend … Continue reading A Four-Step Social Media Strategy That Pays Off

Employee Engagement Pays

Andrew WilsonMay 2, 2015 A recent study from US-based management consultancy Hay Group suggests that there’s a tangible link between employee engagement and a company’s bottom line. That might seem relatively self-evident, but Hay Group went to a lot of trouble compiling this report so we should probably hear them out. Engaging hearts and minds: … Continue reading Employee Engagement Pays