After demanding the false claims and robocalls stop more than a year ago, Google brings legal action against the agency. Ginny Marvin on September 17, 2015 On Wednesday, Google took legal action against a search marketing firm for allegedly making illegal automated calls to small businesses and falsely claiming to be working for or with … Continue reading Google Sues SEO Firm For Making False Partnership Claims In Illegal Robocalls
Jonathan YefetAugust 6, 2015 Recently, a new study called the “Content Marketing and Benchmarking Report 2015” was carried out by the folks at B2BMarketing.net and CircleResearch. It made some pretty awesome discoveries regarding the growth of content marketing, as well as the channels that are most effective at distributing that content. One of the more … Continue reading Email and Good Content Make a Great Partnership
Downtrodden self-doubting parents get understanding and encouragement from the Coca-Cola brand’s new effort. Steve Hall on April 28, 2015 It’s always interesting when a brand attempts to both pull at the heartstrings and insert itself into a current topic of conversation in a relevant way. It’s even more interesting when it actually works. Coca Cola’s Minute … Continue reading Minute Maid Celebrates Parents With #DoinGood Video, Blogger Partnership & Contest (DD)
Emily Gaines BuchlerApril 9, 2015 In fifth grade, when my teacher asked my class to write a report on our favorite author, I knew immediately who to choose: Carolyn Keene. The mastermind behind Nancy Drew, my favorite female sleuth, Carolyn Keene churned out one page-turner after another, keeping me up past my bedtime and making … Continue reading Make Your Ghostwriting Partnership a Success
Consumer location data being used for measurement and media planning Greg Sterling on March 30, 2015 Agency ZenithOptimedia (ZO) and mobile ad platform NinthDecimal are announcing a sweeping offline and cross-platform analytics deal that will have broader implications for the advertising industry. This new deal involves use of NinthDecimal’s “LCI” location intelligence platform and associated analytics to measure … Continue reading ZenithOptimedia And NinthDecimal Partnership Proclaims Offline Visits As New Measurement Standard
Ryan VanDenabeeleMarch 12, 2015 Drinking from a firehose is difficult and not advisable, but if anyone can do it, it’s Google. Twitter and Google have inked a deal that will bring tweets back into the Google search results. The new partnership will bring Twitter more eyeballs, more users, and more chances to monetize. Fantastic, but … Continue reading What the New Google and Twitter Partnership Means For Your Business
The partners say that linking Twitter’s stream of public data with IBM’s data crunching and consulting expertise will help businesses make better strategic decisions. Martin Beck on October 29, 2014 Twitter and IBM today announced a partnership that the companies say will help businesses make better decisions, combining Twitter’s real-time data about consumer preferences with … Continue reading Twitter & IBM Announce Partnership To Bring Data Insights To Enterprises
