Tag Archives: Partners

Piano partners with Snowflake to activate customer data at scale

Piano, the digital experience cloud, will leverage Snowflake as the platform for its customer data analytics. Kim Davis on January 21, 2022 Digital experience cloud Piano has announced a partnership with data cloud company Snowflake. Snowflake will support the Piano Analytics solution, making it possible to store, share, enrich and activate customer data in the … Continue reading Piano partners with Snowflake to activate customer data at scale →

Affiliate Marketing 101: Overview of Affiliates & Technology Partners

Affiliate Marketing

Kristen Indihar September 6, 2021 Affiliate marketing has been on the rise over the last five years, and we don’t see that changing anytime soon. According to Media Kix, an estimated 80% of brands have affiliate programs, and affiliate marketing spending will continue to grow over 10% in the upcoming years. What is Affiliate Marketing? … Continue reading Affiliate Marketing 101: Overview of Affiliates & Technology Partners →

Lead Generation Strategies for Channel Partners and Resellers

Leads Generation

Judy Caroll February 23, 2021 A channel partner is a company that sells products and services for a technology manufacturer or vendor. This technology may include hardware, traditional software, Software as a Service (SaaS), or cloud computing solutions. The channel partner is part of the vendor’s indirect sales force, meaning that they sell the products … Continue reading Lead Generation Strategies for Channel Partners and Resellers →

Facebook Partners With BBB, Enforcing Its Advertising Policies

Facebook

Facebook Partners With BBB, Enforcing Its Advertising Policies by Laurie Sullivan @lauriesullivan, November 25, 2020 Facebook wants advertisers to follow its post and advertising rules using what it refers to as “more ethical marketing tactics” through a new partnership with the BBB National Programs’ National Advertising Division (NAD), including its Fast-Track SWIFT Program. In addition to enforcing … Continue reading Facebook Partners With BBB, Enforcing Its Advertising Policies →

Key Partners and Your Business Model

Business Development

Steven Imke — January 27, 2020 In business, your key partners are the relationships that your business has with other businesses to ensure your business model will be successful. The most obvious key partnerships are related to your supply chain. When you think about it, most companies are simply a link in a much larger … Continue reading Key Partners and Your Business Model →

Tips on Trust: Building Credibility With Your Channel Partners

Trust Development

Juan Ortiz — January 15, 2020 Want trust? Show them, don’t tell them Building loyalty and credibility is an important part of profitable indirect partner program. Here are some ways of generating trust when launching your next channel incentives campaign. Gather testimonials Any positive anecdotes, comments or case studies you can gather from past campaign … Continue reading Tips on Trust: Building Credibility With Your Channel Partners →

How to Shortlist Potential Contact Center Partners

Contact Managemnet

Amy Bennet — October 23, 2019 Running an effective and efficient procurement process for a contact center partner is easier said than done – even for seasoned indirect sourcing professionals and folks in the C suite. It’s not unusual for the process to take 12 to 18 months from discovery to go-live with significant time … Continue reading How to Shortlist Potential Contact Center Partners →

Extending Your Marketing Reach with Partners

Marketing Tools

Tom Wozniak — October 14, 2019 Follow @tomwozniak One of the biggest challenges facing companies is acquiring new customers/business. Especially as companies grow, one way they may split their marketing department is into customer retention vs. customer acquisition teams. While the customer retention program focuses on keeping and growing the business from current customers, the … Continue reading Extending Your Marketing Reach with Partners →

Need a Sales Boost? Motivate Your Partners with Strong Channel Incentives

Sales Guide

Juan Ortiz — August 5, 2019 Follow @jcortiz22 — August 5, 2019 Maybe sales amongst your distributors and other partners have been in a rut. Perhaps your products and services have been around long enough that they’re no longer generating a buzz, or maybe they’re being overshadowed by a newer, flashier line from a competitor. … Continue reading Need a Sales Boost? Motivate Your Partners with Strong Channel Incentives →

TrueView for action inventory extends to Google video partners

Inventory Management

New campaigns will be added into video partners automatically. Ginny Marvin on July 23, 2019 at 9:30 am Google is opening up Google video partners inventory to TrueView for action ads. Why we should care TrueView for action video ads are specially tailored for performance advertisers with a call-to-action banner that appears during and after … Continue reading TrueView for action inventory extends to Google video partners →