Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites by Laurie Sullivan @lauriesullivan, March 18, 2022 Advertisers have a responsibility to fund the free internet, but they also have a responsibility to their customers and their firms to ensure that the sites they support are free of misinformation and … Continue reading Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites
Tag Archives: Partners
Video ad platform SpringServe partners with SXSW
The collaboration aims at boosting the ad experience for SXSW online and CTV content. Chris Wood on March 2, 2022 Ad serving platform SpringServe has entered into a partnership with SXSW to provide improved ad experience on SXSW TV apps and online. Since the onset of the pandemic, remote attendees have been engaging with the … Continue reading Video ad platform SpringServe partners with SXSW
Kraft Heinz Partners With Google To Achieve Ambitious Digital Transformation
Kraft Heinz Partners With Google To Achieve Ambitious Digital Transformation by Laurie Sullivan @lauriesullivan, February 18, 2022 As consumers shift to buying more groceries online, the Kraft Heinz Company has entered into a multiyear partnership with Google to better understand its customers, and build the products and experiences they want. The partnership relies heavily on … Continue reading Kraft Heinz Partners With Google To Achieve Ambitious Digital Transformation
Piano partners with Snowflake to activate customer data at scale
Piano, the digital experience cloud, will leverage Snowflake as the platform for its customer data analytics. Kim Davis on January 21, 2022 Digital experience cloud Piano has announced a partnership with data cloud company Snowflake. Snowflake will support the Piano Analytics solution, making it possible to store, share, enrich and activate customer data in the … Continue reading Piano partners with Snowflake to activate customer data at scale
Affiliate Marketing 101: Overview of Affiliates & Technology Partners
Kristen Indihar September 6, 2021 Affiliate marketing has been on the rise over the last five years, and we don’t see that changing anytime soon. According to Media Kix, an estimated 80% of brands have affiliate programs, and affiliate marketing spending will continue to grow over 10% in the upcoming years. What is Affiliate Marketing? … Continue reading Affiliate Marketing 101: Overview of Affiliates & Technology Partners
Lead Generation Strategies for Channel Partners and Resellers
Judy Caroll February 23, 2021 A channel partner is a company that sells products and services for a technology manufacturer or vendor. This technology may include hardware, traditional software, Software as a Service (SaaS), or cloud computing solutions. The channel partner is part of the vendor’s indirect sales force, meaning that they sell the products … Continue reading Lead Generation Strategies for Channel Partners and Resellers
Facebook Partners With BBB, Enforcing Its Advertising Policies
Facebook Partners With BBB, Enforcing Its Advertising Policies by Laurie Sullivan @lauriesullivan, November 25, 2020 Facebook wants advertisers to follow its post and advertising rules using what it refers to as “more ethical marketing tactics” through a new partnership with the BBB National Programs’ National Advertising Division (NAD), including its Fast-Track SWIFT Program. In addition to enforcing … Continue reading Facebook Partners With BBB, Enforcing Its Advertising Policies
Key Partners and Your Business Model
Steven Imke — January 27, 2020 In business, your key partners are the relationships that your business has with other businesses to ensure your business model will be successful. The most obvious key partnerships are related to your supply chain. When you think about it, most companies are simply a link in a much larger … Continue reading Key Partners and Your Business Model
Tips on Trust: Building Credibility With Your Channel Partners
Juan Ortiz — January 15, 2020 Want trust? Show them, don’t tell them Building loyalty and credibility is an important part of profitable indirect partner program. Here are some ways of generating trust when launching your next channel incentives campaign. Gather testimonials Any positive anecdotes, comments or case studies you can gather from past campaign … Continue reading Tips on Trust: Building Credibility With Your Channel Partners
How to Shortlist Potential Contact Center Partners
Amy Bennet — October 23, 2019 Running an effective and efficient procurement process for a contact center partner is easier said than done – even for seasoned indirect sourcing professionals and folks in the C suite. It’s not unusual for the process to take 12 to 18 months from discovery to go-live with significant time … Continue reading How to Shortlist Potential Contact Center Partners