Olivier ChoronAugust 3, 2015 When you rely on partners to sell your products, you are also relying on them to promote you too, in the most favourable way possible. No pressure. Invariably there are unavoidable issues with this, and at the same time you don’t want to miss out on your products/ services receiving a … Continue reading Understanding Your Partners’ Social Media Capabilities: Part 1
Blake HarrisAugust 3, 2015 (August 06, 2015), we took a closer look at Adweek’s “Here are 13 Hot Digital Marketing Stats from the Past Week, and tried to break down what these numbers really mean. Today, we’ll continue that endeavor, with Stats #8-13: [In case you missed Part 1, the article can be found here] … Continue reading Interpreting the Latest Digital Marketing Stats (Part 2 of 2)
Denise McArthurJuly 31, 2015 Later this week, we’ll be publishing a post that compiles and analyzes the most relevant metrics with regards to the power of video. In light of this endeavor, we were particularly struck by an Adweek article last week titled “Here are 13 Hot Digital Marketing Stats from the Past Week.” The … Continue reading Interpreting the Latest Digital Marketing Stats (Part 1 of 2)
Catherine LewisJuly 28, 2015 Not on Facebook yet? What are you waiting for!? In the latest installment of our six-part What Consumers Want series, we reveal how Facebook is by far the most popular site for consumers looking to engage with local businesses. Read on. Our recent Yodle survey* findings indicate that 45% of consumers … Continue reading What Consumers Want Part 5: Facebook Over The Rest
Columnist Ratko Vidakovic explains why marketers need to leverage the open auction of the public RTB marketplace in order to obtain maximum reach and total programmatic efficiency. Ratko Vidakovic on July 27, 2015 We have finally arrived at the last installment of our four-part series on navigating the modern ad tech stack. We previously covered … Continue reading Navigating The Modern Ad Serving Stack, Part 4: Open Auction (RTB)
Marc GubertiJuly 23, 2015 Since the beginning of 2014, there has been an ongoing debate about whether guest blogging is still a good way to increase blog traffic. On January 28, 2014, Google said that any attempts to get spammy backlinks by writing guest posts would no longer work. Since this statement, some guest bloggers … Continue reading 5 Reasons Why Guest Blogging Needs To Be A Part Of Your Strategy
Kasia PerzyńskaJuly 23, 2015 Most marketing strategies are based on content creation. According to the “B2B Content Marketing” report held by the Content Marketing Institute, 70% of all B2B marketers are distributing more content compared to the previous year. data credit: Content Marketing Institute research “B2B Content Marketing- 2015 Benchmarks, Budgets, and Trends – North … Continue reading Actionable SEO Tips For Your Business Blog. Part I
Blake HarrisJuly 21, 2015 The art/business/chaos of understanding Search Engine Optimization (SEO) can be daunting. Especially as popular search engines consistently refine their algorithm. But regardless of what goes into crafting their super-secret special sauce, here are some terms that will help explain what SEO is all about, and can also assist with improving your … Continue reading The ABC’s of SEO (Part 2)
Maureen HochdorfJuly 21, 2015 We’ve made it to our final post in our Starting a Business series. If you’ve followed along during this journey, you’ve taken your business from a mere idea all the way through the process to having a tangible business. Now it’s time to start reaping the benefits of all the hard … Continue reading 10 Ways to Grow Your Business AND Your Piggybank (Part 7)
Bryan PearsonJuly 20, 2015 More than 70 percent of consumers prefer to buy their furniture in a physical store, but what about their frihetens? This is a challenge Ikea has been tackling as it tests a variety of approaches to bridging online and in-store experiences. The Scandinavian furniture chain, known for fashionable and functional products … Continue reading Online to Umlauts: 3 Ways Ikea’s Digital Assets Entice In-Store Experiences (Part 3)
