Tag Archives: Part

How To Develop A Winning Pinterest Strategy From Scratch (Part 2)

Vincent NgAugust 5, 2015 Before you continue reading this article, make sure you head to part 1 of How to Develop a Winning Pinterest Strategy and check out the infographic with all 11 tips at the bottom of this page! 6) Find Your Go-To Pinners Once you have an idea of the type of content … Continue reading How To Develop A Winning Pinterest Strategy From Scratch (Part 2) →

Actionable SEO Tips For A Blog That Will Double Your Traffic Part II

Blogging SEO

Kasia PerzyńskaAugust 5, 2015 In the previous article, I mentioned that blogging is upon the most effective content marketing tactics available. Blogging brings significant SEO values, therefore, by learning how to optimize a business blog correctly, we can maximize its full potential. I have already explained the importance of long tail keywords and described how … Continue reading Actionable SEO Tips For A Blog That Will Double Your Traffic Part II →

Understanding and Resolving Your Channel Partners’ Social Media Capabilities: Part 2

Social Media Utilization

Olivier ChoronAugust 4, 2015 So let’s recap from my last blog post on the problems channel partners face with social media, just to get you up to speed. Problems: Partners take too long to post content – Once your partners finally find the time to post your content onto social media, is it sometimes out … Continue reading Understanding and Resolving Your Channel Partners’ Social Media Capabilities: Part 2 →

Interpreting the Latest Digital Marketing Stats (Part 2 of 2)

Digital Marketing

Blake HarrisAugust 3, 2015 (August 06, 2015), we took a closer look at Adweek’s “Here are 13 Hot Digital Marketing Stats from the Past Week, and tried to break down what these numbers really mean. Today, we’ll continue that endeavor, with Stats #8-13: [In case you missed Part 1, the article can be found here] … Continue reading Interpreting the Latest Digital Marketing Stats (Part 2 of 2) →

Interpreting the Latest Digital Marketing Stats (Part 1 of 2)

Digital Marketing

Denise McArthurJuly 31, 2015 Later this week, we’ll be publishing a post that compiles and analyzes the most relevant metrics with regards to the power of video. In light of this endeavor, we were particularly struck by an Adweek article last week titled “Here are 13 Hot Digital Marketing Stats from the Past Week.” The … Continue reading Interpreting the Latest Digital Marketing Stats (Part 1 of 2) →

What Consumers Want Part 5: Facebook Over The Rest

Facebook

Catherine LewisJuly 28, 2015 Not on Facebook yet? What are you waiting for!? In the latest installment of our six-part What Consumers Want series, we reveal how Facebook is by far the most popular site for consumers looking to engage with local businesses. Read on. Our recent Yodle survey* findings indicate that 45% of consumers … Continue reading What Consumers Want Part 5: Facebook Over The Rest →

Navigating The Modern Ad Serving Stack, Part 4: Open Auction (RTB)

Ad Targeting

Columnist Ratko Vidakovic explains why marketers need to leverage the open auction of the public RTB marketplace in order to obtain maximum reach and total programmatic efficiency. Ratko Vidakovic on July 27, 2015 We have finally arrived at the last installment of our four-part series on navigating the modern ad tech stack. We previously covered … Continue reading Navigating The Modern Ad Serving Stack, Part 4: Open Auction (RTB) →

5 Reasons Why Guest Blogging Needs To Be A Part Of Your Strategy

Blogging

Marc GubertiJuly 23, 2015 Since the beginning of 2014, there has been an ongoing debate about whether guest blogging is still a good way to increase blog traffic. On January 28, 2014, Google said that any attempts to get spammy backlinks by writing guest posts would no longer work. Since this statement, some guest bloggers … Continue reading 5 Reasons Why Guest Blogging Needs To Be A Part Of Your Strategy →