Tag Archives: Part

Simple Tech for Small Business Owners, Part Two: PPC Advertising

Paige Duffy — August 9, 2018 — August 9, 2018 In the last post in our series, we talked about the ever-present need for understanding search engine optimization (SEO). But when you’re a small business, it can be difficult to compete with much larger websites. Often, a potential customer using a search engine won’t even … Continue reading Simple Tech for Small Business Owners, Part Two: PPC Advertising →

I Set Up a Business Blog – Now What? Part 4: Staying Consistent

Business Blogging

Devin Pallone — August 4, 2018 — August 4, 2018 Part 1: I Set Up a Business Blog – Now What? Part 1: Generating Ideas Part 2: I Set Up a Business Blog – Now What? Part 2: Integrating Other Channels Part 3: I Set Up a Business Blog – Now What? Part 3: Building … Continue reading I Set Up a Business Blog – Now What? Part 4: Staying Consistent →

How to Get Employees to Take Ownership at Your Agency (Part 3)

Employee Engagement

Karl Sakas — July 31, 2018 Follow @KarlSakas — July 31, 2018 Here’s how to get your employees to take ownership! Tired of employees who don’t take ownership of their work at your agency? This three-part article series is for you! First, I introduced the Owner vs. Employee mindset gap—and why employees’ instant-gratification decisions can … Continue reading How to Get Employees to Take Ownership at Your Agency (Part 3) →

The Facebook Dilemma: It’s Not What You Think

Facebook Marketing

The Facebook Dilemma: It’s Not What You Think by Peter Friedman , Op-Ed Contributor, August 1, 2018 What happened with Facebook and all of our personal information? Facebook being cast as the bad guy is one of the most significant distortions in this story. The social network has been castigated for mishandling users’ personal information; … Continue reading The Facebook Dilemma: It’s Not What You Think →

Are Employees Taking Shortcuts At Your Expense? (Part 2)

Employee Engagement

Karl Sakas — July 24, 2018 Follow @KarlSakas — July 24, 2018 To help you fix problems, let’s look at 5 examples of when agency employees don’t take ownership. Last week in Part 1, I introduced the Owner vs. Employee mindset gap—and why it can lead to employees making short-term decisions that hurt you as … Continue reading Are Employees Taking Shortcuts At Your Expense? (Part 2) →

Is Privacy Dead In The Digital Age? What To Do About It: Part I

Privacy

Is Privacy Dead In The Digital Age? What To Do About It: Part I by Peter Friedman , Op-Ed Contributor, July 26, 2018 Let’s face it: Privacy is dead and rigor mortis set in a long time ago — back in the ’60s and ’70s, when computers began to store our data to target and … Continue reading Is Privacy Dead In The Digital Age? What To Do About It: Part I →

What Is The Perfect Marketing Strategy For Your Business? Part 6 – Social Proof

Marketing Strategy

Brian Basilico — July 6, 2018 Follow @bbasilico — July 6, 2018 Once again, we’re digging deeper into our perfect marketing strategy for your business. This post is about social proof. What I’m really talking about is social media. Part 1: What Is The Perfect Marketing Strategy For Your Business? Part 2: What Is The … Continue reading What Is The Perfect Marketing Strategy For Your Business? Part 6 – Social Proof →

Simple Tech for Small Business Owners, Part One: SEO

Small Business Tools

Paige Duffy — July 23, 2018 — July 23, 2018 coffeebeanworks / Pixabay Small business owners have a lot on their plate. They not only have to handle all the logistics of running a business, they also must spend time finding ways to best promote their services so that their company can thrive. In today’s … Continue reading Simple Tech for Small Business Owners, Part One: SEO →

What Is The Perfect Marketing Strategy For Your Business? Part 5 – Telling Your Story

Marketing Strategy

Brian Basilico — July 6, 2018 Follow @bbasilico — July 6, 2018 Buddy Guy – The Dog Part 1: What Is The Perfect Marketing Strategy For Your Business? Part 2: What Is The Perfect Marketing Strategy For Your Business? – Part 2 – Mining Your Sales Data Part 3: What Is The … Continue reading What Is The Perfect Marketing Strategy For Your Business? Part 5 – Telling Your Story →

To Internet Bot or Not as Part of Your Mystery Shopping Solution

Marketing Strategy

Dan Hugge — July 5, 2018 — July 5, 2018 mcmurryjulie / Pixabay Why & When to use Bots? Bots have been garnering a lot of attention recently. The majority of coverage has been positive but it has also garnered negative attention as it relates to Russian bots and their involvement with the 2016 election. … Continue reading To Internet Bot or Not as Part of Your Mystery Shopping Solution →