Devin Pallone — July 12, 2018 — July 12, 2018 Part 1: I Set Up a Business Blog – Now What? Part 1: Generating Ideas Part 2: I Set Up a Business Blog – Now What? Part 2: Integrating Other Channels What is a business blog without a loyal readership? Cultivating a blog … Continue reading I Set Up a Business Blog – Now What? Part 3: Building Your Audience
Brian Basilico — June 19, 2018 Follow @bbasilico paulbr75 / Pixabay Part 1: What Is The Perfect Marketing Strategy For Your Business? Part 2: What Is The Perfect Marketing Strategy For Your Business? – Part 2 – Mining Your Sales Data Part 3: What Is The Perfect Marketing Strategy For Your Business? … Continue reading What Is The Perfect Marketing Strategy For Your Business? Part 4 – Home Base – Your Website
Devin Pallone — May 9, 2018 I Set Up a Business Blog – Now What? Part 1: Generating Ideas No business blog can achieve its full potential without integration with other channels. Multi-channel marketing is an absolute must for the success of your campaign. If you’re feeling lost when it comes to … Continue reading I Set Up a Business Blog – Now What? Part 2: Integrating Other Channels
Brian Basilico — July 12, 2018 Follow @bbasilico Part 1: What Is The Perfect Marketing Strategy For Your Business? Part 2: What Is The Perfect Marketing Strategy For Your Business? – Part 2 – Mining Your Sales Data Past vs New Customers We’re in this series called What Is The Perfect Marketing … Continue reading What Is The Perfect Marketing Strategy For Your Business? Part 3 – Targeting New Customers
Xinglong Wang — July 3, 2018 — July 3, 2018 In last weeks blog we discovered that, compared to two years ago, people are more likely to get in touch with customer care teams through private Social Messaging channels, such as Facebook Messenger and Twitter DM, than public ones. We continued our investigation, to see … Continue reading Message Volume Trends Across Private and Public Channels – Part II
Brian Basilico — May 31, 2018 Follow @bbasilico Part 1: What Is The Perfect Marketing Strategy For Your Business? (Written Monday, May 28th, 2018) – Today is Memorial Day. It’s the day we remember our fallen soldiers who have given and paid the ultimate price for our freedom and so it’s a day of remembrance, … Continue reading What Is The Perfect Marketing Strategy For Your Business? – Part 2 – Mining Your Sales Data
Stephanie McGuinn — July 2, 2018 Follow @PIMidlantic — July 2, 2018 Yes, you read that right; once every year, Amazon offers to pay full-time associates at its fulfillment centers up to $ 5,000 to quit. As an employee retention strategy, that sounds counterintuitive, if not outright batty, particularly considering how expensive it is to … Continue reading As Part of Its Employee Retention Strategy, Amazon Pays Employees Up To $5,000 To Quit
With AI and machine learning, algorithms and emerging tech, the sky — beyond the cloud — is the limit Robin Kurzer on June 6, 2018 Throughout this Story of Data, we’ve talked about where we are now and how we got here. We’ve questioned who owns data and whether it will ever really be … Continue reading The story of data, Part 5: Where are we going?
Xinglong Wang — June 28, 2018 — June 28, 2018 We recently published an article in which Volaris Airlines has demonstrated that Social Messaging was not only 83% more cost effective, but also drove up customer satisfaction at the same time. Following on Volaris’ positive experience with their launch of Messenger Customer Chat, we became … Continue reading Message Volume Trends Across Private and Public Channels – Part I
Navigating the convergence of martech and ad tech isn’t for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising. Jose Cebrian on June 18, 2018 Every marketer knows how important it is to collect data and use it to inform strategies and analyze performance. But the collection and parsing of data is … Continue reading Martech + Ad tech, Part 1: The tools to transform insight into action
