Brittanie Dreghorn — February 1, 2020 If you’ve been paying attention to your Instagram app these past few months you would have noticed the increased number of your favourite influencers using the ‘paid partnership’ tag on Instagram. In 2017, Instagram launched the paid partnership feature to increase the transparency on sponsored posts throughout the platform. … Continue reading How and Why to Use the Paid Partnership Feature on Instagram
Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic by Laurie Sullivan @lauriesullivan, January 7, 2020 Flipboard on Tuesday rolled out a native paid-content program introduced last year in beta that gives creators the opportunity to promote stories, expand audience development, and support affiliate and marketing efforts. “Think of it as … Continue reading Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic
In organic search, you’re going to see a push of data directly to search engines instead of relying on them to crawl. Christi Olson on January 3, 2020 Contributor and SMX speaker, Christi Olson, explains how the consumer decision journey is going to drive paid search while organic search’s data push directly to search engines … Continue reading The consumer decision journey will drive paid search in 2020
Startup Uses Paid Search To Redirect Extremist Terms In Google, Counter Radicalism by Laurie Sullivan @lauriesullivan, January 2, 2020 Moonshot CVE, a private London-based start-up aimed at heading off radicalism, has developed an online tool that sends those who type in extremist search terms in Google to videos promoting anti-extremist views. The company first used … Continue reading Startup Uses Paid Search To Redirect Extremist Terms In Google To Counter Radicalism
Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data. Jacob Baadsgaard on November 27, 2019 One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no real … Continue reading Back to basics: Understanding your paid search metrics
Derek Andersen — November 25, 2019 Seasonality doesn’t just shape your Starbucks order. For many marketers, seasonality has a big influence on what products and services you’re promoting (and how aggressively), what drives revenue, what messaging resonates with customers, and more. Just look at these industry examples, to name a few: Tax season for accounting … Continue reading 7 Tips to Leverage Seasonality in Your Paid Search Campaigns
Frederik Bussler — October 21, 2019 Paid ads have long been a staple of marketing, with Google and Facebook Ads being the bread and butter of many digital marketers. However, a number of trends are leading to a sharp decline in the value of paid ads. For instance, marketing mediums are becoming over-saturated with ads, … Continue reading Word-of-Mouth (WOM) Marketing vs Paid Ads [Infographic]
Frederik Bussler — October 23, 2019 Paid advertisement has been a staple of modern marketing for the past one-hundred years. Seriously, the tobacco industry virtually created the modern ad industry as we know it in the early 1900s. Obviously, a lot has changed since then, especially with the formation of the Internet (and the World … Continue reading Paid Ads Versus Word-of-Mouth (WOM) Marketing
Choncé Maddox — October 10, 2019 Are you popular on social media or have you been growing your business’ platform over time? While social media can provide great validation, it’s important to remember that you can pay yourself with likes, hearts, and retweets. So what’s the point of getting popular on social media? For one, … Continue reading 4 Ways to Get Paid From Social Media
Paid Search CPCs Falling Across All Industries by Laurie Sullivan , Staff Writer @lauriesullivan, July 31, 2019 The overall cost per click fell from $0.75 to $0.72 quarter over quarter (QoQ), and click-through rates (CTRs) rose from 2.91% to 2.97% during the second quarter in 2019, according to data released this week. Marin Software’s Q2 2019 … Continue reading Paid Search CPCs Falling Across All Industries
