Tag Archives: Paid

How to Reduce Costs of My Paid Search Campaigns

Caleb Malik — July 9, 2019 — July 9, 2019 CPC, CPM (cost per 1000 impressions), CPA, cost … so many monetary metrics to track and optimize. How do we lower the cost on these crazy acronyms? Simple: lower the budget. Done, right? Well, it’s not quite that simple, because the goal is to maintain … Continue reading How to Reduce Costs of My Paid Search Campaigns →

Organic Vs. Paid Search: What’s the Difference?

PPC Marketing

Stephanie French — June 24, 2019 — June 24, 2019 My colleague Marian used to own a small IT repair and services business in the Northern Colorado area. When people went searching for IT repairs and related services in the area she served, she wanted her business to show up in those search results. She … Continue reading Organic Vs. Paid Search: What’s the Difference? →

TrueView audience engagement: Paid strategies to find fans and reduce waste

Marketing Platforms

Setting the right KPIs, such as earned paid media metrics instead of video completion rates, are vital to maximizing your ability to learn from and build an audience on YouTube. Justin Rudolph on June 18, 2019 All advertisers claim to do A/B testing and segmentation on their target audiences, but few do it right. YouTube … Continue reading TrueView audience engagement: Paid strategies to find fans and reduce waste →

6 Things Your Company Should Have in Place Before Starting Paid Social Advertising

Social Media Advertisement

Brooke Tomasetti — June 12, 2019 — June 12, 2019 You need more than just a budget in place before starting paid social advertising—that is, if you want your paid social campaign tests to have the best structure in place for success. Whatever platform or platforms you’re planning on allocating spend to, set yourself up … Continue reading 6 Things Your Company Should Have in Place Before Starting Paid Social Advertising →

How to Never Get Paid Late From Clients

Customer Relationship Managemnet

Choncé Maddox — May 31, 2019 — May 31, 2019 We know that late payments can happen sometimes when you’re a freelancer or running a business. However, you don’t have to accept this as the norm. Late payments can disrupt your cash flow and also cost you to spend unnecessary time and energy following up … Continue reading How to Never Get Paid Late From Clients →

5 Simple Steps to Get Paid Faster and Improve Cash Flow

Cash Flow

Tucker Mathis — May 30, 2019 Follow @https://twitter.com/finsync — May 30, 2019 From tightening payment terms to making it easier for customers to pay you, follow these five simple steps to speed up payment and protect your positive cash flow. Cash flow is the lifeblood of any small business, as you no doubt are well … Continue reading 5 Simple Steps to Get Paid Faster and Improve Cash Flow →

What’s the Better Investment – Paid Search or SEO?

PPC Strategies

Jacob Havenridge — May 9, 2019 — May 9, 2019 Working with limited marketing resources often means prioritizing your initiatives based on the overall impact they can have on your goals. One of the main considerations in this pursuit is whether your time is better invested in paid search or in search engine optimization (SEO). … Continue reading What’s the Better Investment – Paid Search or SEO? →