Third Door Media’s “Making Room for Amazon” report highlights marketers’ plans for Amazon ad budgets, staff and technology. Amy Gesenhues on October 26, 2018 Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the e-commerce platform. A survey of nearly 700 digital … Continue reading Small businesses more likely to shift ad budgets from search, display, paid social to Amazon
Zach Heller — October 8, 2018 Follow @zheller — October 8, 2018 If yours is like most companies, your business derives a lot of prospective customers and new web visits from paid search – that is, the ads you run on Google, Bing, Yahoo, etc. In 2017, companies spent an estimated $ 35 billion on … Continue reading 3 Ways to Save Money on Paid Search
Choncé Maddox — August 29, 2018 — August 29, 2018 rawpixel / Pixabay One of my favorite things about being self-employed is having more freedom and flexibility. I’ve realized that there is quite a difference in being self-employed and being a business owner and I feel like I’m stuck in between. When you’re self-employed, you … Continue reading Why You Should Get Paid Based on Results and Not Time
Nicole Blanckenberg — August 11, 2018 Follow @https://twitter.com/NicoleBlancken — August 11, 2018 Paid and organic search work together like peanut butter and jelly: on their own they are okay, but together they make magic! When it comes to PPC vs. SEO, there is only one strategy winner: integrating both. The key to any optimization strategy … Continue reading Seamless Organic and Paid Search Integration Strategy
Contributor Megan Taggart recommends regularly auditing paid search accounts to assess the need for segmentation or aggregation which will bring value to your marketing programs. Megan Taggart on August 10, 2018 Structuring paid search campaigns can be an iterative and subjective process, and the path to an “ideal” structure is often paved by best practices and tactical preference. The ultimate … Continue reading Structuring paid search campaigns: Segmentation vs. aggregation
Pauline Jakober — August 9, 2018 Follow @GrpTwentySeven — August 9, 2018 Recently, a client wanted to remove qualifying elements from their text ads on the Search Network. We had been using terms in their ad copy, such as “for corporate groups” and “for 50+ people” to help make our target audience clear. However, the … Continue reading 8 Important Ways to Qualify Your Paid Search Prospects
There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito explores a few key options. Michael Brito on July 16, 2018 Implementing a successful B2B influencer marketing program requires a strategy — identifying the right influencers, researching their conversational behaviors and activating them. In my first article of this … Continue reading Activating B2B influencers across earned, owned, shared & paid media
Nicole Blanckenberg — July 10, 2018 Follow @https://twitter.com/NicoleBlancken — July 10, 2018 Most eCommerce business owners can be divided into two distinct groups: those who think Facebook ads are king, and those who think Google Ads rule. If you are one of those eCommerce entrepreneurs who seem to be leaning very heavily one way or … Continue reading Why and How to Integrate Facebook and Paid Search Marketing Strategies
Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a paid search account. Megan Taggart on June 29, 2018 Pay-per-click (PPC) practitioners with mediocre skills simply maintain accounts. Average practitioners step up the game a little by optimizing accounts. The truly effective pro, however, has … Continue reading How to create an ROI-based management approach for paid search success
Jenny Traster — June 25, 2018 — June 25, 2018 Social media has proven its worth as a valuable marketing channel, and it can become even more valuable when you supplement your efforts with paid social. The organic reach of social media is decreasing, with traditional posts and tweets getting less attention than in the … Continue reading How to Expand Social Media Reach Using Paid Social
