Tag Archives: Paid

Paid Search: Meghan Markle And The Royal Wedding

Paid Search: Meghan Markle And The Royal Wedding by Laurie Sullivan , Staff Writer @lauriesullivan, (May 25, 2018) Adthena analyzed thousands of paid-search ads and organic searches in the week leading up to the royal wedding. Some searches centered on who made Meghan Markle’s dress, while of others focused on related merchandise. Two designers — Erdem … Continue reading Paid Search: Meghan Markle And The Royal Wedding →

Improve paid search lead-gen with cohort analysis

Search Strategies

Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting. Megan Taggart on May 14, 2018 When reporting paid search results, business to business (B2B) marketers often field a few recurring questions from stakeholders, clients, or … Continue reading Improve paid search lead-gen with cohort analysis →

Even Positive Fake Reviews Can Improve Paid Search Conversion Rates

Fake Reviews

Even Positive Fake Reviews Can Improve Paid Search Conversion Rates by Laurie Sullivan , Staff Writer @lauriesullivan, April 20, 2018 It looks like bogus online reviews for rehab centers are back. They began appearing on Craigslist sometime in March, promoting part-time jobs for a social-media assistant. Applicants are directed to sign up for positions at seorehabs.com, a site that … Continue reading Even Positive Fake Reviews Can Improve Paid Search Conversion Rates →

GDPR-Related Searches Rising On Organic, Driving Up Paid Cost Per Clicks

Regulations

GDPR-Related Searches Rising On Organic, Driving Up Paid Cost Per Clicks by Laurie Sullivan , Staff Writer @lauriesullivan, April 19, 2018 As the deadline for the European Union’s General Data Protection Regulation compliance draws closer, searches for the acronym “GDPR” on Google’s search engine continue to rise. This has prompted companies like Adobe and IBM — … Continue reading GDPR-Related Searches Rising On Organic, Driving Up Paid Cost Per Clicks →

Paid Search, Shopping Campaign Media Buys Continue To Rise

Search Trends

Paid Search, Shopping Campaign Media Buys Continue To Rise by Laurie Sullivan @lauriesullivan, March 30, 2018 Tracking the amount that marketers spent on paid search and shopping campaigns during the first quarter of 2018, agency reps from agency Merkle and platform provider Kenshoo joined Raymond James analysts on a conference call Thursday to share the … Continue reading Paid Search, Shopping Campaign Media Buys Continue To Rise →

How to Get Paid More By Working With Virtual Assistants

Making Money

Brian Basilico — March 28, 2018 Follow @bbasilico — March 28, 2018 How Do You Spend Your Time? So let me ask you a question. What did you do with your 168 hours, 10,000 minutes, or 600,000 seconds last week? Chances are you’re like most of us: you spent 1/3 of it working, 1/3 of … Continue reading How to Get Paid More By Working With Virtual Assistants →

How to Combine Paid Search With Your SEO Services to Achieve Marketing Success

SEO Metrics

Grayson Kemper — March 7, 2018 Follow @g__kemp — March 7, 2018 SEO carries a lot of baggage as a business investment. Many consider it a “magic bullet” that, if you invest in it, automatically boosts search rankings and drives conversions from search audiences. Those familiar with SEO know this is far from the truth. … Continue reading How to Combine Paid Search With Your SEO Services to Achieve Marketing Success →

How to Get Paid What You’re Worth in 2018

Career Development

Taylor Gordon — March 1, 2018 — March 1, 2018 Figuring out how to get paid what you’re worth can be tough for service providers. Clients are looking for a deal. When you’re excited to get any work, negotiating to get paid what you’re worth can become challenging. I constantly see other business owners undercut … Continue reading How to Get Paid What You’re Worth in 2018 →

5 Signs Your Invoice Won’t Get Paid on Time

Invoice Management

Renzo Costarella — February 18, 2018 — February 18, 2018 rawpixel / Pixabay Getting paid as a small business owner can be a bittersweet experience. While it does, in fact, represent payday, it’s not always easy to track down payments from clients. In fact, it’s estimated that about 16% of all work small business owners … Continue reading 5 Signs Your Invoice Won’t Get Paid on Time →

The Myth of Being Paid to Create and Why It’s Doomed to Fail

Personal Development

Emelina Spinelli — February 10, 2018 Follow @ecspinelli — February 10, 2018 Can you hear the buzz…. the murmer… the consistent droning on and on from “experts” who tell you this mythical story? Have you heard about the unicorn that you can catch, called “being paid to create”, doing what you love, making money while … Continue reading The Myth of Being Paid to Create and Why It’s Doomed to Fail →