Capture customers with product titles that address nuanced needs and wants rather than sacrificing margins to win sales. Andrew Waber on December 11, 2018 When consumers actually walk into a store, there are a host of high-level expectations that have shifted over time but remain largely in place. Salespeople will be around to help in … Continue reading Product pages are the new packaging: Think beyond lower prices to win online
LinkedIn Revamps Pages From Scratch, Making It Interactive by Laurie Sullivan @lauriesullivan, November 14, 2018 LinkedIn, Microsoft’s business network, announced major product updates this week to Pages and its News feed. The changes aim to help the company bring in a reported $2 billion from its media business, mostly through advertising revenue, by the end of … Continue reading LinkedIn Revamps Pages From Scratch, Making It Interactive
First rolled out in April, Premieres videos allow Pages to post pre-recorded video as live footage. Amy Gesenhues on October 2, 2018 Facebook is rolling out its Premieres video format — pre-recorded videos that play as live footage — to all global Pages. The company is also expanding its Top Fans feature and Live … Continue reading Facebook’s ‘Premieres’ videos now available to all global Pages
What drives consumers to add personal care products to their Amazon carts? Here are four unique ways to motivate consumers to shop this burgeoning category on Amazon. Andrew Waber on September 12, 2018 Nearly 70 percent of consumers say they search for and purchase beauty and personal products on Amazon. This will come as … Continue reading 4 lessons learned from 200,000 Amazon beauty, personal care product pages
Guide Google to pages you want to rank, index them faster and keep them updated. Bring seasonal pages into focus to increase impressions. What is a crawl budget? Google’s goal is to make useful information available to people searching the web. To accomplish that, Google wants to crawl and index content from quality sources. Crawling … Continue reading 5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget
Joydeep Bhattacharya — August 8, 2018 Follow @seoforu— August 8, 2018 The vast number of websites littering the Internet has spoiled people, and they’re prone to making faster judgment calls than before. “Don’t like what you see on this website? Try a different one” – that’s become the common mindset, and it leaves you with … Continue reading The Definitive Guide To Using Videos On Your Landing Pages
George Mathew — July 22, 2018 — July 22, 2018 Are your product pages not converting at the rate you want? The goal of a product page is to provide enough information to guide the visitor to a purchase decision. To make this happen, the page copy, images used, and user experience must tell a … Continue reading How to Optimize Product Pages for Conversions
Dave Orecchio — July 9, 2018 Follow @HighTechMKT — July 9, 2018 If there’s anything we can rely on when it comes to digital marketing, it’s that things are always changing and improving when it comes to creating better online visibility. It seems like just (July 15, 2018) that keywords were the stars of content … Continue reading Pillar Pages, Topic Clusters and Sub Topics, Oh My
Donna Campbell — July 2, 2018 — July 2, 2018 Landing pages are a critical piece of an effective lead generation campaign. It’s where the magic happens. It’s where you go from visitors to (gulp) conversions. You can increase your landing page conversion rates by taking the time to ask these five strategic questions. Best … Continue reading 5 Questions To Ask Before Creating Landing Pages
There are three basic strategies for dealing with thin content: update, redirect or noindex. Contributor Kristopher Jones looks at each and says to always keep the purpose of the content in mind when making any change. Kristopher Jones on June 29, 2018 Some people look at the changes Google makes to its algorithm as … Continue reading Parsing pages: Is it better to update or remove thin content?
