Erika DicksteinAugust 22, 2015 Here at Spring Insight, we have had a lot of fun this summer creating some new and marketing campaigns. With each campaign, we have created a squeeze page to send audiences to. I haven’t talked about squeeze pages on this blog. First things first, what is a squeeze page? A squeeze … Continue reading Squeeze Pages — What Are They and How Should I Use Them?
Jennifer BakerAugust 14, 2015 One of the most common questions about managing a business’ presence on Facebook is managing with duplicate profiles, accounts that were set-up incorrectly, or unclaimed pages. This article will address the difference between Facebook personal profiles and pages, unclaimed pages, and merging duplicate accounts. Personal Profiles vs. Pages A Facebook personal … Continue reading 3 Things You Need to Know About Facebook Pages
Dani KostyraAugust 5, 2015 So what do you exactly stand to benefit from if you super personalize your digital marketing? According to CMO, personalized emails deliver six times higher transaction rates and in-house marketers who personalize their web experiences see on average a 19% uplift in sales. And Econsultancy’s research shows that post-purchase loyalty programs … Continue reading Your Guide To Super Personalizing Your Emails And Landing Pages!
Kathy DamJuly 31, 2015 You understand that social media marketing is important—and that LinkedIn is a great way for professional services providers to connect with prospects. In fact, it’s the social media network for business professionals. Remember that about 60% of your buyers are checking your firm out on social media before purchasing. And 75% … Continue reading How to Use LinkedIn Showcase Pages to Connect With Your Audiences
Spencer PloesslJuly 25, 2015 Are you driving traffic to your website? My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? Do you want them to arrive, poke around, soak up a few … Continue reading How To Optimize My Landing Pages
Dennis YuJuly 17, 2015 Everyone wants to determine the ROI on their page likes and be able to directly attribute a page like’s value relative to a conversion. But there’s been confusion conveying this value in a way that’s measurable back to that bottom dollar. So what’s the best way to track this or paint … Continue reading What is the Best Way to Determine a Page’s ROI?
Richard HoweJuly 16, 2015 Broken links are never ideal. But there will be times when your users will click on an out-of-date link or try to type in a url within your site that doesn’t exist. When this type of mistake happens, they will be directed to a 404 error page. You know the ones … Continue reading Visitor Engagement With Error Pages
Soon, not only will you be able to like, poke & share on Facebook, but thanks to a new test you will also be able to purchase product. Greg Finn on July 16, 2015 Facebook wants you to use the network for keeping up with friends, staying abreast on news and now to shop? According … Continue reading Commerce Is Coming: Facebook To Test Shopping Within Pages
Christine SkiffingtonJuly 14, 2015 Bootstrappers are jacks of all trades. They can do it all thanks to quick and easy strategies that keep them focused and their business running in top form. When it comes to Facebook, they know the simple tactics that can help them make the most out of every post. To maximize … Continue reading Simple Ways Bootstrappers Can Keep Business Facebook Pages Fresh
Matthew SantosJuly 14, 2015 Have you ever wondered how website pages made it to the first page of Google? Or better yet, ever wonder how they remain on that first page for what seems like ages? The answer can be summarized into four categories: On-Page SEO Off-Page SEO Social Media Sharing Call to Action (CTA) … Continue reading If You Can’t Beat ‘em Join ‘em: Creating High Performing Pages
