Jeniece PrimusSeptember 25, 2015 Are you familiar with Humans of New York? It’s a hugely popular Facebook page started by photographer Brandon Stanton in 2010. His formula is this: 1. Approach strangers on the streets of New York City. 2. Take their picture. 3. Get their story. Sounds simple, but it’s magical: with over 13 … Continue reading How to Use Popular Facebook Pages to Get More Brand Awareness for Your Company
Twitter-owned video streaming app gives broadcasters a landing page for the desktop. Martin Beck on September 17, 2015 Periscope today launched web profiles to give its broadcasters a beachhead on the desktop. Born in March as a mobile video live-streaming app, the Twitter-owned network has steadily added features for people stuck in the office or … Continue reading Periscope Adds Profile Pages For The Web
Tim AshSeptember 14, 2015 If you’re in online marketing, you always have pages to fix. The problem is, you’re not always working on the pages that are most likely to move the needle. Unless what needs fixing is your home page, you’re almost never working on the most important pages – the ones that you … Continue reading Using the Hidden Google Analytics Feature to Find Pages You Need to Fix
Louisa ChanSeptember 11, 2015 In the last post, we saw how landing pages work in tandem with email marketing to grow an audience base. We also discussed how landing pages are different from home pages: In the audience they serve and The objectives they help to achieve This video that demonstrates how the pages are … Continue reading Where Are The Landing Pages Used With eMail Marketing?
Megan IngenbrandtSeptember 9, 2015 A landing page is any web page you land on online. At least, technically speaking. But in digital marketing, it means something very different. For marketers, landing pages are designed to collect data from users through a call-to-action, usually giving them valuable content in return. They not only capture customer data, … Continue reading Get the Most out of Your PPC Landing Pages
The Call to Action button for Pages has been made more prominent in the most significant of changes that have been rolled out to some users. Martin Beck on September 8, 2015 Less a redesign and more a rearrangement, Facebook is adjusting the look of brand Pages. The changes are subtle, so you might have … Continue reading Facebook Is Testing Tweaks In The Design For Brand Pages
Brenda StoltzSeptember 8, 2015 No one is a mindreader. As much as you might wish you had that superpower, it’s impossible to flawlessly know what other people are thinking. Customer research and audience profiles are a good start to learning about an audience, but these tools can only provide limited insight. To get to know … Continue reading Why We Love A/B Testing Landing Pages (And You Will Too!)
Company’s pitch: “Be where your customers are already spending their time.” Greg Sterling on September 8, 2015 Twin Design / Shutterstock.com Facebook today introduced several updates to Pages that make them more mobile-friendly and add a number of useful new features. The upgrades were characterized as the “biggest [Pages] update since 2012.” At a high … Continue reading Facebook To Small Businesses: Use Pages As Your Primary Mobile Solution
WishpondSeptember 4, 2015 Conversion rate optimization relies on case studies – proof that our hypotheses have merit and are worth testing. After all, if someone else has found success with a strategy or design, why shouldn’t we? This article showcases five high-performing landing pages, gives you their conversion rates, and breaks down exactly why they’re … Continue reading An Analysis of 5 High-Performance Landing Pages
Kobe Ben ItamarSeptember 3, 2015 When it comes to webpage design, far too many people are still interested in creating flashy landing pages. Once marketers learn of the possibility to design & create a live landing page for their campaigns, they will often want to show off all of their skills, demonstrating all of the … Continue reading Why Minimalist Landing Pages Are the Best And How To Use Them
