Robin JohnsonJuly 3, 2015 First impressions matter. And, for many online visitors, a landing page is the first impression or interaction they’ll have with your business. Visitors will typically arrive at a landing page from Google AdWords, social media, display advertising, or as part of a product launch campaign – the goal being that visitors … Continue reading 3 Ingredients for High Converting Landing Pages (and How to Incorporate Them)
Stacey RudolphJune 30, 2015 When creating landing page content, there are some simple elements that will help you drive more conversions. While not universal truths that never change, these elements are prevalent in high converting pages, and common enough to see patterns to help you drive your own successes. 1. The Killer Headline. It … Continue reading How to Create Conversion Focused Content for Landing Pages
Pete SenaJune 26, 2015 In the split second it took for you to read the start of this sentence, Google’s algorithms have handled over 40,000 queries. By the end of the day, the engine will have processed over 3.5 billion searches. At their core, landing pages are built to capture and direct as much of … Continue reading Convert or Die: 4 Steps to Conquering Landing Pages
Lyena Solomon June 22nd, 2015 Source: notprovidedcount.com/ SEO: “What’s in a name? That which we call not providedBy any other name would still hide my keywords.”– not Shakespeare SEO’s have almost stopped complaining about Google hiding search keywords. Almost. Searchers are still using keywords to search on desktop, on mobile, on tablet using keyboard, … Continue reading How To Use Landing Pages In Google Analytics To Find Keywords
Rosalind HenshellJune 16, 2015 Does Your Business Website Have These 17 Key Pages? When it comes to planning your website it’s not always easy to visualise all the key elements that you need to fit into it. It’s important to consider what the main of your website is, for example do you want to use … Continue reading Does Your Business Website Have These 17 Key Pages?
Conversion TopicsJune 3, 2015 If you look at major e-commerce sites, with the prevalence of rotating banners and large static images, you’d think that home pages are primarily meant to be commercials. Your home page actually has just two main reasons for existing, and presenting a few offers that might be relevant to only a … Continue reading 2 Reasons Home Pages Exist, and Why Web Sites Fail
Justin WilsonJune 2, 2015 LinkedIn is a unique social network. It is where a broad range of professionals spend their time online, and there are a lot of them who do so! The perception that people set up their profile and then forget about LinkedIn is unfair too, as in April 2015, there were 187 … Continue reading 7 Tips for LinkedIn Company Pages
Eric HammisJune 2, 2015 When you look at the overall landscape of your digital marketing plan, there’s so many little intricate pieces that fit into specific parts of your overall plan. It’s like the engine of your car; if one part breaks down, the entire system fails. And well, we all know where that leaves … Continue reading Why Are Landing Pages Important?
Eric HammisMay 28, 2015 Landing pages: one of the simplest pages you will probably create on your website. It’s quick, concise and to the point. But for some reason, the littlest detail out of place and your landing page can quickly become a major failure. Here’s some common mistakes we often see with landing pages. … Continue reading Tips For Creating Landing Pages That Convert
Jeff CoveneyMay 27, 2015 According to Internet Retailer, “60% of mobile consumers use their mobile device as a primary or exclusive internet source.” Google recently reported that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” Google is also beginning to give more SEO weight … Continue reading Are Your Landing Pages Built For Mobile? [Infographic]
