by Kelly Shepsko November 20, 2015November 20, 2015 You’ve most likely seen hundreds of ads that drive to landing pages in your Facebook newsfeed. There are some that you’re compelled to click on, and others, you have absolutely no interest in. What exactly differentiates effective landing page ads versus those that get lost in the … Continue reading How To Create Effective Landing Pages For Facebook Ad Campaigns
By Lyena Solomon November 10th, 2015 What we’re looking for is to also answer the question “how to see which pages/posts receive the most traffic”. A little bit like finding popular landing pages. E.g.: you have a site with 1000 pages that link liberally to each other in their content. Now which of these … Continue reading Which Pages Receive The Most Internal Traffic [Google Analytics]
Rating service wants to ensure fast-loading AMP pages are credited properly to publishers. Danny Sullivan on November 9, 2015 As publishers are considering making use of the new Google-backed accelerated mobile pages (AMP), some might wonder if they’ll be properly credited when this fast-loading content appears at Twitter, Google and elsewhere. Enter tracking service comScore, … Continue reading comScore To Support AMP Project, Better Tracking Of Accelerated Mobile Pages
Reginald ChanNovember 7, 2015 Conversion copywriters are people who write awesome landing pages with specific goals; either to convert readers into loyal followers or convert potential customers into paying ones. For starters, no one is born as an awesome conversion copywriter. It takes a lot of training and trial and error to create powerful landing … Continue reading How to Leverage the True Potential of Landing Pages
John NemoNovember 6, 2015 One of the most common questions I receive from small-to-mid sized business owners and entrepreneurs about LinkedIn is, “Should I create a LinkedIn Company page in addition to having an individual profile?” I always give the same reply: “Think about it this way – would you rather do business with a … Continue reading The Ultimate Truth About LinkedIn Company Pages
Michael WightOctober 20, 2015 The landing page is a page on your website which serves as a portal to further interaction between you and the visitor. How effectively it serves the visitor’s needs will determine whether the visitor will become a customer or will simply move to another website. Anybody that visits your page usually … Continue reading 5 Must-Read Tips for Better Landing Pages
Elisa SilvermanOctober 12, 2015 Behind every great digital ad is a great landing page. Well, not so fast. Your great digital ad may have gotten the click through, but that doesn’t mean your landing page will convert. The harmony – or lack thereof – flowing from your ad to the landing page behind it impacts … Continue reading Are Your Digital Ad and Landing Pages in Harmony?
CMS announces support for AMP versions of posts, asks for help kicking the tires and squashing bugs in the plugin. Martin Beck on October 7, 2015 You don’t have to be a huge publisher to take advantage of Google’s new Accelerated Mobile Pages project. Sure, the feature is already live for some articles on major … Continue reading WordPress Launches Plugin To Support Google’s Accelerated Mobile Pages
Lisa FrankSeptember 29, 2015 Imagine this scenario: You help run the website for a successful e-commerce company. You listened to your customers and redesigned a key feature on your site. Based on their feedback, you thought that streamlining the search process would lead to increased conversions. But you were wrong and conversions were flat. What … Continue reading Minimize Potential Website Launch Risks by Testing New Features and Pages First
Andre OentoroSeptember 25, 2015 Explainer videos are becoming an essential element for marketing your brand online. Video is very engaging and can sell the benefits of your business’ services and products a lot better than text alone. While many businesses are now realizing the advantages of video and starting to create videos for their websites, … Continue reading Are You Using Explainer Videos On These 5 Website Pages?
