Derek Miller — December 29, 2016 — December 29, 2016 Are you getting the most out of social media? We’ll safely assume that you and your business are using social media. You probably have Facebook, Twitter, Instagram, and Google Plus accounts. Maybe you post content daily to all of your accounts. But are you making … Continue reading 8 Commonly Overlooked Ways to Make Social Media Work For You
Brent Holland — December 28, 2016 — December 28, 2016 Attrition is costly. How costly is up for debate. Some research studies estimate that it costs $ 4,219 and takes 42 days to hire a new employee, which corresponds nearly identically to FurstPerson’s cost-of-attrition research that settled on $ 4,284 per lost employee. Others estimate … Continue reading 3 Commonly Overlooked Opportunities to Reduce Attrition
by Arik HansonSeptember 20, 2016 You know what’s perplexing about the way companies plan for today’s social media campaigns? They don’t plan for BEST-CASE scenarios. And, in this case, that means planning and staffing appropriately for community management. Consider the following scenario: You’ve been planning a social media campaign as part of a broader marketing … Continue reading The Most Over-Looked Component of Many Social Media Campaigns
by Jennifer Long April 30, 2016 Follow @jenlonghoustonApril 30, 2016 Logistics might not be the first industry mentioned at your child’s career day in school, but it is a large and exciting industry which supports every other conceivable human need. That’s not an understatement. Without logistics, food wouldn’t get to the stores where people buy … Continue reading Logistics: An Overlooked High Paying Industry
by Eleanor Shakiba April 14, 2016April 14, 2016 You’re conscientious, loyal and hard-working. So why haven’t you been offered a promotion? Before you blame office politics, difficult people or your boss, it’s worth considering whether you’re sabotaging your own success. In particular, ask yourself whether a passive, unassertive communication style is holding you back. Here … Continue reading Overlooked for Promotion? These Non-Assertive Behaviors Might Be the Cause.
by Muhammad Azam November 11, 2015 Follow @aagoharNovember 11, 2015 If you think that your business firm is too small to be a lucrative target for the cyber criminals, you’re mistaken! The 2014 Data Breach Investigations Study showed that 977 data breaches occurred among which 75% occurred in small business firms with less than 100 … Continue reading 5 Overlooked Security Considerations for Businesses
Martin SchneckOctober 26, 2015 The star of today’s digital marketing arena is pay per click advertising. When someone wants to advertise on the internet, they run straight to Google, Bing, or another ad center to buy PPC ads. But that doesn’t mean PPC is your best option. Pay per call advertising is an often overlooked, … Continue reading The Overlooked Value Of Pay Per Call Advertising [Infographic]
Laura DonovanSeptember 17, 2015 ROI is tough to measure on Social Media. Many businesses have a difficult time allotting a budget for Social Media for this reason. They don’t think post updates is going to help get business or think that the updates posted by employees here and there are enough. Though posting updates does … Continue reading Customer Retention: The Overlooked ROI Measurement on Social Media
Olivier ChoronSeptember 4, 2015 Email marketing, well, where to start? For many companies, this is a method which has slowly but surely become less and less effective, with the unsubscribe rate steadily increasing. On the consumer side, this is not surprising, as consumers who have already bought from yourselves require no further interaction… for now … Continue reading Has Email Been Overlooked for Communicating to Channel Partners?
By Jay Adams July 17th, 2015 If you run any type of business, chances are you have some sort of internet presence, or at least you should. Problem is, enhancing your presence can become a little tricky given that Google utilizes over 200 ranking signals in their search algorithm. We’re all aware of the … Continue reading Overlooked Critical Factors For The Organic Success Of Your Site
