Tag Archives: over

Survey: Retail brands sharing personalized offers will win over consumers this holiday season

Consumers want to feel better understood by retailers especially during the holiday season, according to research. Jennifer Cannon on October 23, 2019 As consumers become increasingly aware of how personal data can be exchanged for value, their expectations from brand interactions are growing — especially for retail brands entering the holiday season. According to a … Continue reading Survey: Retail brands sharing personalized offers will win over consumers this holiday season →

Email vs. social channels: Who will win over consumers’ communication preferences?

Consumer Mamangement

In this era of authenticity, good old-fashioned email is undergoing a renaissance. Len Shneyder on October 9, 2019 at 12:41 pm In December 2010, something unexpected happened: Facebook surpassed Google in terms of website traffic according to The Economist. Over the next few years, the Facebook-dominant phenomenon would repeat in other ways: time spent, usage … Continue reading Email vs. social channels: Who will win over consumers’ communication preferences? →

Insider tips: Here’s the kind of creative that wins over advanced TV audiences

Advertisement Industry

When it comes to developing creative for advanced TV environments, you need to understand what ad formats and features will drive the most engagement and conversation, as well as what’s coming next. Les Seifer on September 13, 2019 “TV” has new meaning. No longer are audiences solely watching linear TV. Instead, they are engaged with … Continue reading Insider tips: Here’s the kind of creative that wins over advanced TV audiences →

Is the Gig Economy Over? [Infographic]

Gig Economy

Brian Wallace — August 28, 2019 Follow @nowsourcing — August 28, 2019 Since the Great Recession, gig jobs have been celebrated as the economy of the future – but after a decade, are U.S. workers still making a profit on gig jobs? Many of the biggest gig startups were created because of the Great Recession … Continue reading Is the Gig Economy Over? [Infographic] →

Get Over It and Move On

Productivity Tools

Shep Hyken — July 23, 2019 Follow @Hyken — July 23, 2019 Something bad happens. There’s nothing you can do about it. It happened—and now you have a choice. You can let it bother you. Let it fester inside of you. Let it impact your mood. Let it ruin your day or your week. Make … Continue reading Get Over It and Move On →

1-800 Contacts Takes Fight Over Search Ads To Appellate Court

Search Strategies

1-800 Contacts Takes Fight Over Search Ads To Appellate Court by Wendy Davis @wendyndavis, June 12, 2019 Contact lens retailer 1-800 Contacts is blasting a “short-sighted” Federal Trade Commission decision that the company’s efforts to police the use of its trademark in search advertising violated antitrust law. “The Commission’s process for assigning antitrust liability was … Continue reading 1-800 Contacts Takes Fight Over Search Ads To Appellate Court →

Looking Forward: “Purpose Over Profit” Will Drive the Big Business Strategy Trends of the Next Decade

Business Skills

Jeanne Hardy — March 24, 2019 Follow @creativebizinc — March 24, 2019 geralt / Pixabay If there is one major theme that will drive business trends over the next decade, it is the idea that purpose should come before profit. In 2018, Larry Fink, of BlackRock fame, penned a controversial letter asking companies to “serve … Continue reading Looking Forward: “Purpose Over Profit” Will Drive the Big Business Strategy Trends of the Next Decade →

Brands lose consumer trust over ad trickery

Branding Trends

When a consumer receives the right offer from the right brand at the right moment, the effect can be magical. It’s when marketers pull a clickbait and switch that trouble for a brand begins. Lewis Gersh on March 14, 2019 We all fell for it at first. We’d search for something online, and the … Continue reading Brands lose consumer trust over ad trickery →

How to “Manage Up”: 5 Tips I’ve Learned Over 20+ Years

Management Skills

Arik Hanson — March 13, 2019 — March 13, 2019 If there’s one thing I learned from my years on the corporate side (and in my years since working with larger corporate clients) it’s this: Managing up is everything. I’ve seen many people who are/were talented strategists and writers passed up for promotions because they … Continue reading How to “Manage Up”: 5 Tips I’ve Learned Over 20+ Years →

How Guest Posting Has Changed Over the Years in Digital Marketing

Blogging

Tommy Wyher — January 3, 2019 — January 3, 2019 Guest posting to help with a company website’s SEO has changed immensely over the years. When guest posting has just come onto the scene, it was more like the wild west of marketing than anything else. People were not sure how the next search engine … Continue reading How Guest Posting Has Changed Over the Years in Digital Marketing →