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It’s clear the era of traditional mass messaging is over

Email Marketing Tools

We need to fundamentally rethink our strategies as we transition from mass messaging to targeted storytelling. Greg Heist on June 30, 2020 There was a time—and not terribly long ago—that getting marketing messages to a mass audience was relatively easy: identify a target demographic and then figure out the mix of broadcast and print ads … Continue reading It’s clear the era of traditional mass messaging is over →

How Your Small Business Can Get a Head Start on Marketing When COVID-19 Is Over

Small Business Challenges

Gary Simpson — May 8, 2020 The global viral pandemic has flipped the script for multiple industries; airlines, banks, high-street stores, and manufacturers have been forced to close shop. As the year unfolds, it has had a detrimental impact on the economy and many businesses are suffering. A recent survey conducted by Orbit Media shows … Continue reading How Your Small Business Can Get a Head Start on Marketing When COVID-19 Is Over →

Annual Performance Discussions Are Over. Now What?

Performance Management

Meredith Wholley — March 12, 2020 With annual performance reviews wrapped up and Quarter 1 well underway, it is time to look ahead at the year and capitalize on opportunities for professional development. Performance discussions open the conversation between leaders and employees, but continual conversations are how real changes are implemented in real-time. What is … Continue reading Annual Performance Discussions Are Over. Now What? →

Why You Should Hire Women Over Men, According to Science

Women In Business

Gleb Tsipursky — March 12, 2020 Care about your bottom line? Then you should preferably hire women rather than men. This is true regardless of whether you factor in diversity considerations. Separately from the beneficial financial, social, and cultural impact of having a diverse workforce, hiring women over men makes dollars and sense. You might … Continue reading Why You Should Hire Women Over Men, According to Science →

Is it time marketers take more ownership over their identity resolution platforms?

Marketing Strategy

Diminishing third-party cookie data and growing privacy regulations will impact available data, driving more marketers to take control over ID graphs and identity programs. Amy Gesenhues on February 6, 2020 U.S. marketers are expected to invest $2.6 billion in identity resolution programs by 2022 — a 188% increase over the course of four years, according … Continue reading Is it time marketers take more ownership over their identity resolution platforms? →

Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead

Amazon Advertisement

The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon. Andrew Waber on December 12, 2019  On Cyber Monday alone, consumers spent $9.4B via online channels – that’s up $1.5B from just last year, according to Adobe, and another record-breaking figure in … Continue reading Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead →

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