Tag Archives: Outperform

How To Outperform 2.5B Blogs Published Annually

How To Outperform 2.5B Blogs Published Annually by Laurie Sullivan , Staff Writer @lauriesullivan, October 24, 2023 The numbers are staggering. There are more than 600 million blogs out of 1.9 billion websites worldwide and about 7 million blog posts are published per day, according to BrightEdge data.  The blog’s authors account for more than 6 million … Continue reading How To Outperform 2.5B Blogs Published Annually →

CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform

CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform by Karlene Lukovitz  @KLmarketdaily, May 11, 2023 Connected TV (CTV) now accounts for more than half (51%) of global video impressions — up 10.9% compared to CTV’s 2021 share, according to Innovid’s latest benchmarks report. CTV accounted for just 31% of total … Continue reading CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform →

Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns

Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns by Laurie Sullivan  @lauriesullivan, June 22, 2022 Adform released research at the Cannes Lions festival showing that first-party IDs deliver significant uplift and scale on programmatic ad campaigns running with its ID Fusion solution. The company commissioned PwC to work with OMD Norway and … Continue reading Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns →

Email Marketing Continues to Outperform. Are Your Strategies Optimized?

Larisa Bedgood February 17, 2021 Email marketing continues to be a top performing channel for marketers. Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. Take a look at some of these recently published statistics in our recent blog post. For every dollar brands invest in email marketing, … Continue reading Email Marketing Continues to Outperform. Are Your Strategies Optimized? →

E-commerce category pages outperform product detail pages in SERPs

New data finds category page optimization is a valuable area to prioritize to boost your organic search rankings and traffic. Jiill Brown on February 20, 2020 E-commerce category pages represent a larger opportunity for ranking and driving organic search traffic than product detail pages, according to research unveiled at SMX West 2020 on Thursday.  Across … Continue reading E-commerce category pages outperform product detail pages in SERPs →

How Can You Outperform the Winners-Eat-Everything Digital Economy?

Dan Abelow — August 28, 2017 — August 28, 2017 Lesson for leaders How will you exceed the new winners-eat-everything digital economy? You must surpass the world’s billion-user platforms that are eating the digital world, and as Amazon shows, advancing far into the physical one. Even the billion-user platforms face this threat. They will soon … Continue reading How Can You Outperform the Winners-Eat-Everything Digital Economy? →