Tag Archives: Outperform

How To Outperform 2.5B Blogs Published Annually

How To Outperform 2.5B Blogs Published Annually by Laurie Sullivan , Staff Writer @lauriesullivan, October 24, 2023 The numbers are staggering. There are more than 600 million blogs out of 1.9 billion websites worldwide and about 7 million blog posts are published per day, according to BrightEdge data.  The blog’s authors account for more than 6 million … Continue reading How To Outperform 2.5B Blogs Published Annually

CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform

CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform by Karlene Lukovitz  @KLmarketdaily, May 11, 2023 Connected TV (CTV) now accounts for more than half (51%) of global video impressions — up 10.9% compared to CTV’s 2021 share, according to Innovid’s latest benchmarks report. CTV accounted for just 31% of total … Continue reading CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform

Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns

Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns by Laurie Sullivan  @lauriesullivan, June 22, 2022 Adform released research at the Cannes Lions festival showing that first-party IDs deliver significant uplift and scale on programmatic ad campaigns running with its ID Fusion solution. The company commissioned PwC to work with OMD Norway and … Continue reading Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns

Email Marketing Continues to Outperform. Are Your Strategies Optimized?

Larisa Bedgood February 17, 2021 Email marketing continues to be a top performing channel for marketers. Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. Take a look at some of these recently published statistics in our recent blog post. For every dollar brands invest in email marketing, … Continue reading Email Marketing Continues to Outperform. Are Your Strategies Optimized?

E-commerce category pages outperform product detail pages in SERPs

New data finds category page optimization is a valuable area to prioritize to boost your organic search rankings and traffic. Jiill Brown on February 20, 2020 E-commerce category pages represent a larger opportunity for ranking and driving organic search traffic than product detail pages, according to research unveiled at SMX West 2020 on Thursday.  Across … Continue reading E-commerce category pages outperform product detail pages in SERPs

How Can You Outperform the Winners-Eat-Everything Digital Economy?

Dan Abelow — August 28, 2017 — August 28, 2017 Lesson for leaders How will you exceed the new winners-eat-everything digital economy? You must surpass the world’s billion-user platforms that are eating the digital world, and as Amazon shows, advancing far into the physical one. Even the billion-user platforms face this threat. They will soon … Continue reading How Can You Outperform the Winners-Eat-Everything Digital Economy?

How Referral Partner Programs Outperform Resellers

by Josh Swenson July 10, 2016July 10, 2016 Turn the promise of partnerships into reality. The success of partner programs in B2B companies is highly variable. Many companies try various approaches, but what starts as a promising opportunity, often ends in unmet expectations from both companies in the partnership. After all, the idea of extending … Continue reading How Referral Partner Programs Outperform Resellers

3 Ways CPG Companies Can Outperform the Competition

Victoria VessellaAugust 23, 2015 The consumer packaged goods (CPG) industry is highly saturated with businesses ranging from corporate giants to young startups  competing for a share in the market. After breaking into the marketplace and landing your product on retail shelves, it can be challenging to maintain and grow your customer base. The three tips … Continue reading 3 Ways CPG Companies Can Outperform the Competition