Tag Archives: Orchestration

What is customer journey orchestration and how does it work?

Customer Journey

Here are the goals and core capabilities of customer journey orchestration solutions. Pamela Parker on July 20, 2022 Great customer experiences are easier to imagine than to actually understand and deliver. That’s why tools that help marketers analyze the customer journey and act on the insights gained — customer journey orchestration (CJO) software — are … Continue reading What is customer journey orchestration and how does it work? →

Using AI to improve customer experience and customer journey orchestration

Customer Experience

Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale. Chris Wood on July 11, 2022 Customer-centric messaging and experiences require smart responses managed by AI. If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. “Right now, marketing is failing more than it works,” … Continue reading Using AI to improve customer experience and customer journey orchestration →

Why cross-channel customer journey orchestration is important

Customer Experience

And how to do it: Responding to your customers’ needs is critical for a cross-channel marketing strategy. Chris Wood on October 18, 2021 “Brands struggle with where to start,” said Ben Tepfer, Senior Technical Evangelist at Adobe, talking about customer journey orchestration at our recent MarTech conference. “There’s new channels, there’s new social networks. There’s old … Continue reading Why cross-channel customer journey orchestration is important →

Release Notes: Braze boosts orchestration and personalization

Presentation Skills

Braze seeks to boost empathetic engagement through increased personalization. Kim Davis on July 24, 2020 Braze, the customer engagement platform, this week announced the a series of product enhancements, some of which were already on the company’s roadmap, but in Beta or with restricted availability. Through increased relevance of messaging, and improved orchestration of campaigns, … Continue reading Release Notes: Braze boosts orchestration and personalization →

As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief

Budgeting

“Teams just can’t keep up with the sudden shift in volume and rapid pivoting that’s happening,” says Jeto CEO Alexandre Pelletier. Amy Gesenhues on April 17, 2020 Not so long ago, marketing operations teams were the unsung heroes of the marketing tribe — quietly making sure their company’s martech stacks were well-oiled machines that kept … Continue reading As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief →

8 Ecommerce ERP Integration Patterns & Data Orchestration Frameworks

ERP Solutions

Tracey Wallace — July 2, 2018 Follow @tracewall — July 2, 2018 ERPs reduce a business’s risk in uncertain circumstances and are perceived to have a positive impact on organization performance, including the improvement of productivity and profitability. ERPs are the lifeblood of large retail operations. There are serious financial and non-financial boosts to a … Continue reading 8 Ecommerce ERP Integration Patterns & Data Orchestration Frameworks →

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